Discovery Day is more than a meet-and-greet. It’s your opportunity to dig deep, get answers and see if a franchise opportunity is the right fit. This is your chance to evaluate the brand, culture, and leadership team behind the business.
Coming prepared with the right questions can help you make a confident, informed decision and ensure you’re aligned from day one.
Factors to Consider When Selecting a Franchise
Before diving into your list of questions, it’s important to take a step back and evaluate what really matters to you as a potential franchisee. Here are a few key factors to weigh when comparing franchise opportunities:
Concept & Brand Identity:
Is this a brand you’re proud to represent? Does the concept have staying power in your market?
Growth Potential:
Is the brand expanding in smart, strategic ways? Are there prime territories available?
Financial Opportunity:
What’s the revenue potential, and what are the primary drivers behind it?
Support & Training:
Are you joining a team that will set you up for success and help you navigate challenges?
Cultural Fit:
Do you align with the brand’s values, leadership style, and vision for the future?
Franchise Process
Understanding the franchising process can also help you know what to expect. While every franchisor’s path may vary slightly, a well-structured process ensures both sides are aligned before moving forward.
At Twin Peaks, we guide you through every step, from initial inquiry to restaurant opening and beyond. Check out our franchise process and FAQs to see how we help franchise partners get up and running efficiently.
Once you’ve made it through the early stages, Discovery Day is your chance to connect directly with the franchise leadership team, tour an operating restaurant, and learn what it’s really like to be a franchisee.
Here are 13 questions to help you get more out of Discovery Day.
Questions to Prepare
- What differentiates your brand from other concepts in the sports bar and casual dining space?
- What is the average unit volume (AUV) across your system, and what drives that performance?
- How would you describe the ideal location for one of your restaurants?
- What kind of franchisee support do you provide from site selection to grand opening and beyond?
- How does your training program prepare franchisees and staff for long-term success?
- How involved is the corporate team with day-to-day franchise operations post-launch?
- What KPIs do your top-performing franchisees consistently meet or exceed?
- What does the guest demographic look like, and how has that evolved?
- How do you stay ahead of evolving consumer expectations in food and dining experiences?
- How are your marketing efforts structured, both nationally and locally?
- What challenges have franchisees faced, and how have you helped them overcome them?
- How scalable is your concept for multi-unit development?
- What are the top reasons your current franchisees stay and reinvest?
Conclusion
Discovery Day is your moment to go beyond the brochure and experience a brand up close. The questions you ask, and the answers you receive, can reveal a lot about how the franchisor operates, how they support their franchisees, and whether their long-term vision aligns with yours.
At Twin Peaks, we’re committed to transparency, partnership, and helping franchisees build thriving businesses from day one. Our Discovery Day is designed to give you real access to our leadership, a firsthand look at our operations, and honest answers to all your questions.
Ready to start your own journey? Connect with our Franchise Development Team to learn more about the process and upcoming opportunities.