6 Questions to Ask Yourself Before Choosing a Restaurant Franchise


Choosing the right restaurant franchise to invest in is a big decision that can shape your financial future. With so many options available, it’s essential to ask the right questions to ensure you’re making a well-informed choice.

Setting Yourself Up for Success

The benefits of owning a successful franchise make opening your own an exciting opportunity. But even for the most successful franchises, the restaurant industry comes with plenty of challenges. Having a concept and partner you can count on can make all the difference.

In this blog, we’ll explore six key questions you should ask before committing to a restaurant franchise. Let’s dive in and uncover what you need to know to make a smart investment.

1. Does the Restaurant Offer a Unique Experience?

In a crowded restaurant market, standing out is essential. A unique dining experience sets your franchise apart from the competition and draws in customers looking for something more memorable.

Experience is all encompassing. And “unique” can refer to theme, menu items, customer service, or any other factor that creates a lasting impression. Ideally, a restaurant franchise is unique in more ways than one. There are categories that come with expectations (i.e. sports bar) but a restaurant that stands out in its category is better set up for success.

At Twin Peaks, our experience is grounded in unique brand pillars including a made-from-scratch menu, the rustic lodge atmosphere, 29° draft beer, wall-to-wall sports, craft cocktails & spirits, and, of course, the Twin Peaks Girls.

A franchise that offers a distinct and memorable experience is more likely to attract a loyal customer base and thrive in the competitive restaurant industry.

2. How Popular Is the Brand?

A well-known and beloved brand can significantly impact the success of your franchise. Brands that have cultivated a strong, positive image by consistently delivering a memorable dining experience have an advantage out of the gate. Customer loyalty goes a long way.

Effective advertising is one key to maintaining and growing a brand’s popularity. Franchise brands that invest heavily in marketing and advertising to keep the brand at the forefront of customers’ minds can offer a substantial boost to your location.

In today’s digital age, a strong social media presence is also vital for a successful franchise brand. Brands that are active on social media platforms can enhance awareness and loyalty by engaging with their customers and highlighting unique offers.

Another factor to gauge a brand’s popularity is the number of locations. Brands with more locations generally have greater reach, popularity and hisotry of success.

That said, rate of growth may be even more important than the number of locations. Active expansion demonstrates the trust and satisfaction of both customers and franchisees, making a concept like Twin Peaks a promising option for potential investors.

3. How Are Other Franchisees of the Franchisor Performing?

Before committing to a restaurant franchise, look at the financial success of existing locations. Are they profitable? How quickly did they reach profitability? High profit margins and growth rates are good indicators.

Customer satisfaction is also crucial. Check online reviews and customer feedback to gauge sentiment towards the brand. Consistent quality and high standards across all outlets reflect well on the franchise system.

You should also speak with current franchisees to gather firsthand insights into their experiences and the level of support they receive from the franchisor. Their feedback can provide valuable information on what to expect.

Finally, consider the longevity and retention rate of franchisees. A high rate of long-term franchisees and a low turnover rate suggest a healthy franchisor-franchisee relationship.

4. Does the Concept Serve Alcohol?

Alcohol sales can significantly increase revenue streams, particularly during peak dining hours and events. A franchise that offers a curated beverage menu like Twin Peaks can also attract a broader customer base and enhance overall dining experiences.

Franchises that serve alcohol often benefit from higher profit margins, as beverages generally have higher markups compared to food items. Additionally, alcoholic beverages can help create a more social and relaxed atmosphere, increasing customers’ time spent in the restaurant—and the size of their checks.

5. How Much Are The Franchise Fees

Understanding franchise fees before committing to a franchise concept is crucial as it provides clarity on the initial and ongoing financial investment required.

It also helps in evaluating the franchise’s overall financial health and stability, offering insights into the potential return on investment and long-term profitability prospects.

Ask yourself whether the costs align with your budget and expectations. Initial franchise fees can range from as low as $10K to upwards of $100K. For reference, Twin Peaks has an initial franchise fee of $50K and the ongoing royalty fee is 5% of gross sales.

6. How Much Support Is Corporate Willing to Offer?

A successful corporate franchise system is invested in the success of its franchisees. While less involvement from the big dogs might sound ideal, proper support can help set you on the path to success—and keep you there.

Look into the training programs offered to ensure you and your staff are well-prepared. Also assess the ongoing support available, such as marketing assistance, operational guidance, and access to resources.

A strong support system can help you navigate challenges, stay updated with industry trends, and maintain consistency across locations. Knowing that the franchisor is committed to your success can provide peace of mind and a solid foundation for your franchise venture.

At Twin Peaks, we take franchise support seriously. We host an initial 9-week training program at one of our many certified training restuarants around the country for new franchisees. After that, you can expect menu innovations, marketing and operational support, and more from our corporate Support Center.

Making the Decision

Selecting a restaurant franchise that fits your goals is no small task, but by asking these questions first you can make a well-informed decision.

Take your time. Do the research. With these answers, you’ll be in a strong position to choose a franchise that not only meets your expectations but sets you on the path to long-term success.

If you believe Twin Peaks might be a good fit for your franchise goals, don’t hesitate to call our franchise team at (972) 941-3160 or submit a franchise inquiry. Our team will be happy to answer any questions you may have about owning a Twin Peaks franchise.