Today, being a die-hard sports fan is so much more than just watching games. The rise of real-time stats, fantasy leagues, and sports gambling has transformed the way fans engage with their favorite leagues and teams.
Investment in any given game goes beyond team loyalty. Fantasy squads take priority and hitting an epic parlay is a major win no matter what the scoreboard says.
Still, the epicenter of this high-stakes sports culture remains the game day experience. And that’s where sports bars thrive.
The Rise of Sports Gambling
Americans bet $148 billion on sports in 2024. $148 billion. As more states legalized sports betting–38 in total as of 2025—sports gambling revenue jumped another 25% from a record 2023. Online sportsbooks are capturing more users than ever before. If you watch the games, you’ve seen the commercials.
In 2025, 22% of Americans have at least one account with an online sportsbook. That number jumps to 49% among men 18-49 years of age.
What sports have these bettors’ attention? Football was the most popular sport to bet on in 2024, with more than half of sports bettors putting money on a game. Basketball came next, followed by baseball and soccer.
More people betting more money on more sports is the trajectory of the sports betting industry. That means more people invested in game day. And more people invested in game day is good news for sports bars.
How Twin Peaks Created the #1 Game-Watching Experience
Twin Peaks has gone to great lengths to create an undefeated game day experience. Every lodge is built with sports lovers in mind.
Wall-to-wall TVs ensure every seat has a prime view. The mountain lodge vibe lends itself to an electric atmosphere that keeps fans engaged from kickoff to overtime. For bettors, it’s the ultimate space to watch every play unfold in real time.
Signature 29° draft beers, scratch-made food, and scenic views of the Twin Peaks Girls round out the experience, turning any game day into an unforgettable occasion.
The Financial Advantage
Sports bars thrive on the energy betting brings, but the financial benefits go beyond just drawing a crowd. As sports gambling continues to increase in popularity, concepts like Twin Peaks are uniquely positioned to maximize revenue.
Driving Traffic During Slower Times
With popular games across leagues taking place all week long, bettors look for a place to catch every game and event, track their fantasy teams, and sweat out their bets.
NFL Sundays are a given, but bets on weeknight basketball, soccer, and baseball bring in customers on traditionally slow nights.
Blockbuster Events That Pack the House
Americans bet an estimated $1.59 billion on Super Bowl LIX. The growing appetite to bet on major sporting events creates opportunities to pack the house, boost check averages, and keep customers engaged for hours.
Sports bars that can identify these events and tailor the experience to invested fans stand to win even bigger. At Twin Peaks, initiatives like the Super Bowl Squares Board, UFC Fight Night specials, local jersey giveaways, and even draft parties do just that.
Repeat Business from Loyal Fans
Beyond big events, sports fans are creatures of habit. Bettors want a consistent spot to watch their bets play out. A place that plays all the games AND offers an elevated experience with food, drinks, and atmosphere becomes a quick favorite.
Bigger Bills, Bigger Wins
As fans stick around for multiple games or wait out the last leg of their parlay, check sizes continue to grow. Guests who stay longer eat more and order multiple rounds of drinks. Bigger checks are a plus all around, but alcohol sales in particular are an efficient source of revenue for sports bars.
Placing the Bet
The numbers don’t lie—sports gambling is booming, and it’s changing the way fans experience game day. With more people betting, watching, and investing in live sports than ever before, sports bars that embrace this shift are in prime position to win big.
And so are their owners.
If you’re a franchisee looking to get in the game, there’s never been a better time to bet on Twin Peaks. Don’t hesitate to call our franchise team at (972) 941-3160 or submit a franchise inquiry.