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Twin Peaks Drives Menu Innovation and Accelerates Expansion in 2020

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Ultimate sports lodge reports increase in sales, traffic and other milestones as it launches into the new year

This article was originally published on Restaurant News on 1/16/20.

Twin Peaks plans to continue its positive momentum and success from 2019 as it looks toward future growth and innovation in 2020.
The ultimate sports lodge reported an impressive 2.5% increase in year-over-year sales and a 1.2% increase in year-over-year traffic in 2019. Over the last year, Twin Peaks also introduced its innovative smoker program and enhanced beverage and lunch menus. In addition to menu innovation, Twin Peaks opened three new restaurants, remodeled two locations and signed three franchise deals.

“Twin Peaks is on a winning streak with no plans of slowing down,” said CEO Joe Hummel. “2019 was a very successful year for us and we are excited to bring that momentum with us through 2020. Twin Peaks thrives on innovation, excellence and separating ourselves from the normal. Each of our kitchens are equipped with a smoker for serving up in-house smoked menu items which isn’t something that many restaurants can claim, in addition to our extensive beverage selection. But menu innovation doesn’t stop there. It will continue to be a focus in 2020. Our culinary team will have new menu items in our test kitchens each month to keep the ideas fresh and flowing. And with our continued expansion, we also plan to expect to see even more regional shifts to the Twin Peaks menu.”

Along with its focus on menu innovation, Twin Peaks plans to continue ramping up development with even more new restaurant openings and redesigns. Twin Peaks plans to open 12-15 additional new restaurants throughout 2020. Q1 initiatives include a new store opening in Lubbock, Texas, a remodel of one of the flagship restaurants in Austin, Texas and new beverage and food menu rollouts. Its first restaurant in Latin America is set to open in Mexico City in Q2. Redesigns are in the pipeline throughout the year for several locations, which will be upgraded with expanded indoor and outdoor bars, enhanced AV packages, fun elements like outdoor firepits and other improvements.

After signing three franchise deals in 2019, Twin Peaks is expected to expand into several new markets in 2020. The brand is also looking to continue its franchise development in 2020 by signing up to 10 new partners for 40 new locations.

Twin Peaks also dedicated part of 2019 to giving back to the community. During the Miss Twin Peaks pageant, the brand announced its lifetime donation amount of $750,000 to its national nonprofit partner Folds of Honor to help fund scholarships for families of fallen and disabled service members. Twin Peaks plans to continue this partnership in 2020.
Twin Peaks welcomes every guest with primetime matchups, ice-cold 29-degree beer and now, new smoked menu items. The entire menu is prepared in-house, to order and in generous portions to satisfy every appetite. The hearty made-from-scratch comfort food pairs perfectly with a frosty draft beer or a classic whiskey cocktail.

Have More Questions For Us?

Open the FAQs below to find out more about the franchise process. Don’t see the question/answer you’re looking for? Email us for more information.

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Where can I obtain more information?

Contact our Franchise Development Department for availability in your trade area:

Franchise Development (972) 941-3160 franchise@twinpeaksrestaurant.com

What is the availability of opportunities in my area?

Currently, we are evaluating only the best applicants in many new territories throughout the U.S., due to the overwhelming amount of interest in Twin Peaks franchises.

What is the term of the franchise agreement?

The initial term of your Twin Peaks franchise agreement is 15 years.

How much can I potentially make as a Twin Peaks franchisee?

Your earnings capability will depend on a number of factors, such as ability to manage your restaurant and lead the team, market conditions, location, traffic, operating costs and financing terms. While there is no guarantee of success, Twin Peaks gives the tools and opportunities to positively affect your profits.

What are the site requirements for a Twin Peaks restaurant?

Restaurants are 6,000-8,000 square feet with outdoor seating and 150+ parking spaces. Prime locations are located in high traffic areas with above-average daytime and residential demographics and have excellent visibility with easy access.

What is the franchisee training process?

There is an initial 7-week training program at the Twin Peaks Training Center located in Dallas, Texas. Additionally, we provide on-site pre-opening and opening training for a minimum of 14 days as well as periodic on-site visits and operation reviews.

How long does it take to open a Twin Peaks restaurant?

While it varies per location, launching a store typically takes about 9-12 months, from signing the franchise agreement to opening day at your Twin Peaks restaurant.

What are the minimum financial qualifications?

Groups and/or individuals are required to display a minimum of $1,750,000 in liquid assets combined with an overall net worth of $5,000,000, as well as ability to secure third party financing

What is the cost to open a Twin Peaks restaurant?

The initial cost of building a Twin Peaks restaurant ranges from $1,434,200-$3,633,400. This includes all start-up expenses as well as the $50K initial franchise fee. The total cost of each restaurant varies by size, age and location. Find out more here.

What are the operations and management requirements?

Twin Peaks is actively seeking highly qualified existing multi-unit restaurant developers and operators to become franchisee brand partners. We take several important factors into account during the selection process.