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Why Twin Peaks is the Best Restaurant Franchise to Open


The rise of upscale sports bars and restaurants in the United States is exploding across the country and Twin Peaks is along for the ride with traffic and sales climbing at a record and rewarding pace. A recent article on Food Newsfeed shared the success of these growing Twin Peaks franchises through the second quarter of 2019.

Following recent restaurant remodels, the execution of two franchise development deals, and hosting its annual Miss Twin Peaks Contest, traffic during this time period rose 1.6% and stores saw a 3.3% increase in sales. Twin Peaks CEO Joe Hummel summed up the chain’s growth with the following:

“We’ve found that location remodels heighten our guest’s experience and keep them coming back. Successful remodels in Albuquerque, New Mexico and Lewisville, Texas paved the way for more remodels now and later this year. We’re continuing to layer in innovative work – like the debut of a new beer – to enhance guests’ experiences as we continue to expand into new markets.”

It’s plain to see that Twin Peaks is handling a lot of the heavy lifting, making this franchise opportunity more appealing to investors. Here are four more reasons why this is the best brand for those looking to get into the restaurant game.

1. Ranking and Rising

Ranking in the top 200 restaurants of all eateries in the United States, Twin Peaks is already a powerful and established brand force in the industry. Expansion continues to be a top priority for the chain, including a second location in the Nashville area, and entering into the Latin American marketplace with a new restaurant opening soon in Mexico City. They’re also expanding in Arizona, Ohio, Texas, and other locations.

2. Competitive Advantage

The watch parties for the 2019 FIFA Women’s World Cup Final, Concacaf Gold Cup, and Copa America Brasil matchups were a smashing success for spectators enjoying 29° draft beer and craft cocktail specials. This year during the NFL’S 100th anniversary, Twin Peaks is proud to participate with food and beverage deals throughout the 2019-2020 season. Fantasy Football Draft parties kicked off at the beginning of a season full of drink specials and other edible deals continuing throughout the year.

3. Existing Brand Assets

With a well-established website in place, there are several other exciting capabilities that exist without the need for additional investment. Along with the availability of gift cards and branded merchandise, potential and current customers are welcome to check out:


  • Calendar of upcoming events and parties
  • Subscription service to the Friends of the Peaks Club weekly newsletter with announcements and special offers
  • Link to employment opportunities, from management, to Twin Peak Girl applications, and other staff member positions
  • Twin Peaks Brewery located in Irving, Texas

4. Respected Reputation

With over 80 locations across the country, Twin Peaks has already established themselves as a well-respected restaurant experience. With a commitment to give back to the community, Twin Peaks is proud to partner with the Folds of Honor foundation. This charitable organization provides educational scholarships to spouses and children of America’s fallen and disabled service members.

As of the June 2019 Miss Twin Peaks Bikini contest, the brand contributed $580,000 to this worthy cause. This amount will fund more than 80 scholarships of $5,000 each to these deserving youngsters and adults.

Hungry for more information? Please feel free to visit the Twin Peaks Franchise website to learn more about this exciting opportunity. Contact our corporate headquarters in Dallas by calling (972) 941-3150 to speak with one of our representatives directly. We look forward to hearing from you soon and answering any questions you may have about becoming a franchisee.

Have More Questions For Us?

Open the FAQs below to find out more about the franchise process. Don’t see the question/answer you’re looking for? Email us for more information.

View FAQs
Where can I obtain more information?

Contact our Franchise Development Department for availability in your trade area:

Franchise Development (972) 941-3160

What is the availability of opportunities in my area?

Currently, we are evaluating only the best applicants in many new territories throughout the U.S., due to the overwhelming amount of interest in Twin Peaks franchises.

What is the term of the franchise agreement?

The initial term of your Twin Peaks franchise agreement is 15 years.

How much can I potentially make as a Twin Peaks franchisee?

Your earnings capability will depend on a number of factors, such as ability to manage your restaurant and lead the team, market conditions, location, traffic, operating costs and financing terms. While there is no guarantee of success, Twin Peaks gives the tools and opportunities to positively affect your profits.

What are the site requirements for a Twin Peaks restaurant?

Restaurants are 6,000-8,000 square feet with outdoor seating and 150+ parking spaces. Prime locations are located in high traffic areas with above-average daytime and residential demographics and have excellent visibility with easy access.

What is the franchisee training process?

There is an initial 7-week training program at the Twin Peaks Training Center located in Dallas, Texas. Additionally, we provide on-site pre-opening and opening training for a minimum of 14 days as well as periodic on-site visits and operation reviews.

How long does it take to open a Twin Peaks restaurant?

While it varies per location, launching a store typically takes about 9-12 months, from signing the franchise agreement to opening day at your Twin Peaks restaurant.

What are the minimum financial qualifications?

Groups and/or individuals are required to display a minimum of $1,750,000 in liquid assets combined with an overall net worth of $5,000,000, as well as ability to secure third party financing

What is the cost to open a Twin Peaks restaurant?

The initial cost of building a Twin Peaks restaurant ranges from $1,434,200-$3,633,400. This includes all start-up expenses as well as the $50K initial franchise fee. The total cost of each restaurant varies by size, age and location. Find out more here.

What are the operations and management requirements?

Twin Peaks is actively seeking highly qualified existing multi-unit restaurant developers and operators to become franchisee brand partners. We take several important factors into account during the selection process.