What really struck us upon our first investigation into TP was the quality of the food. Twin Peaks is a sports bar restaurant, and typically these types of places have mostly frozen food that is offered just to keep customers there. TP treated food as a reason to come and return, not just a necessary evil.
The level of support from the marketing department is far and away better than any of the other concepts I’ve been involved in. As a brand, Twin Peaks, while not for everyone, also has a high level of brand loyalty among its’ customers.