Twin Peaks is by far, best-in-class, in the sports bar segment. If one were to develop a sports bar from scratch, the important elements would be a great viewing experience, ice-cold beer, made from scratch delicious food that has variety, and attractive, pleasant, engaging servers. Twin Peaks has delivered in spades on all four elements. The strong, disciplined standards on specs, training, and operations ensures that our guests can count on a great experience every time and at every store throughout the country.
The fact that the Franchisor allows and even encourages the use of second-generation spaces, makes the return on investment attractive. The Franchisor has been easy to work with (yet maintaining standards) to facilitate the renovation of the space while keeping costs controlled. This lower initial investment, and good mix and margin on the liquor/beer sales allows us to deliver a favorable return.
I will not put my name on anything that jeopardizes my reputation. To that end, it is critical that any Franchise we associate with must have very high standards that are strictly adhered to across ALL units, system or franchise.