Three Houston brothers honored for shaping the brand’s growth and culture through family values, operational excellence and grit
HOUSTON (June, 2025) — Avalanche Food Group (AFG), the first-ever franchisee of Twin Peaks Restaurant, has been named 2025 Franchisee of the Year, a recognition that celebrates their 15-year contribution to one of the fastest-growing sports bar brands in the country.
Founded by Houston brothers Joe, Ricky and John Rosa, AFG operates 11 Twin Peaks locations across Texas and Indiana, with four more in development. From opening the brand’s 100th location to mentoring rising talent, leading community givebacks and setting sales records, the Rosas have helped shape what Twin Peaks looks like — both in the kitchen and beyond.
“We say we got called up from the minors in 2009,” said Ricky. “We spent decades learning the business inside our family’s restaurants, and when the Twin Peaks opportunity came along, we were ready to take the swing.”
The Rosas opened the doors of their first restaurant in Webster, Texas, in 2010, a move that came after watching a news segment mentioning Twin Peaks. They quickly recognized the brand’s unique potential to combine scratch-made food, sports, a lodge atmosphere and hospitality. After pitching themselves directly to the brand’s co-founders, the Rosa brothers signed Twin Peaks’ first-ever franchise agreement in 2009. Their Webster restaurant shattered expectations, more than doubling the brand’s previous top-performing location.
Before launching Avalanche Food Group, the Rosa brothers ran a family-owned Italian restaurant — and faced the very real possibility of losing everything. “We’ve been through the struggle, and that’s why we lead the way we do,” said Ricky. “Success hits differently when you’ve worked for every inch of it. That shared experience shapes how we support our team and how we grow the brand. There’s a lot of gratitude in everything we do.”
Today, Avalanche Food Group owns and operates Twin Peaks lodges across Houston, South Texas and Indiana, and they were also behind this year’s Miss Twin Peaks International 2025 winner, Kiki, who represented their Greenwood, Indiana, location. Despite their growth, the brothers still work side-by-side from a shared desk in a historic Sugar Land home.
“We still work out of the same office, hear each other’s calls and solve problems together,” said Joe. “That connection is what keeps us grounded and hungry for what’s next.”
As they look toward the future, the Rosas are focused on growing their restaurant footprint while developing the next generation of leaders, including their own children, several of whom have already entered the business.
“We’re not just feeding people food,” said John. “We’re feeding dreams, building careers and leaving a legacy our kids can be proud of.”
For more information on Twin Peaks franchise opportunities, visit TwinPeaksFranchise.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks operates 115 locations in the U.S. and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.