For die-hard sports fans, posting up on the couch to watch the game just doesn’t cut it. Game day starts when the sun rises. The lucky jersey gets luckier the more people see it. Fight night goes from the first prelim to last call.
There’s a lot of passion in the sports community. A sports bar that caters to that passion sets itself apart in the minds of fans.
So, how do you go about creating a legendary sports-watching experience?
A Menu Made for MVPs
The average NFL game lasts over three hours. A typical MLB game clocks in at over two and a half hours. A full fight night can run upwards of six. What’s our point here?
People are going to get hungry.
Wings and burgers are sports watching staples. But they’re also the base-line expectation at any sports bar. To create the ultimate experience, you need a menu fit for MVPs. That means saucing and hand tossing the wings, and smashing, seasoning, and searing every burger, but also exploring additional dishes to fuel fans through overtime.
Scratch-made food takes the menu up another level. A legitimately good meal, with recipes made from scratch ingredients, counts as a big win no matter the score.
Ice Cold Beer & Strong Drinks
We can’t talk about food without mentioning another sports staple: Beer. Preferably ice-cold.
Cold drinks bring fans together. And while cans and bottles are great at the tailgate, the best sports bars understand that drafts are undefeated. Keeping all the big-name brews and local favorites on tap elevates game day.
A drink menu that goes beyond brews sets the experience apart even further. There’s a reason spirit brands have become major sponsors of sports organizations like the PGA, MLS, and UFC. The fanbases overlap.
Loyal fans are formed when a guest can watch the game and appreciate a glass of allocated or barrel select whiskey all in one place. Quality spirits and cocktails ensure there’s something for everyone.
As an added bonus, alcohol can help raise your profit margins. That’s a win-win.
Immersive Atmosphere
Atmosphere is everything when it comes to watching sports. It’s why fans pay top dollar just to sit in the nose bleeds. To be surrounded by other fans (and rivals) in a winning environment is pure magic.
The best sports bars replicate that atmosphere in their own way. Obviously, you can’t beat box seats, but you can create an atmosphere that enhances the game day experience.
At Twin Peaks, that’s the mountain lodge decor. When you step through the doors, you’re fully immersed in the ultimate sports lodge. You won’t find a game day that looks like this anywhere else—and that’s exactly what fans want.
Wall-to-Wall TV Coverage
Fans also want to be able to see the game. From every angle. That means lots and lots of TVs.
You should be able to take a bite of a burger without missing a bucket. Every table, booth, and bar seat needs a direct line of sight to a TV. It’s that simple.
The Biggest Fights, Games, and Events
The ultimate sports-watching experience also includes access to exclusive sports content. PPV costs are ever increasing, and certain leagues and events require specific services many fans aren’t willing or able to pay for.
The best sports bars offer fans unrestricted views of all the biggest sporting events—from UFC Fight Nights to the FIFA World Cup. Ditching any cover charges helps set the experience apart as well.
Fantasy Drafts
What happens when there isn’t a big game or traffic-driving event? You create one.
Off-seasons and weekdays can be slower times for sports bars, but avid sports fans follow their teams and leagues year-round. Business-savvy sports bars find ways to capitalize on this insight.
For example, Twin Peaks became the go-to Fantasy Draft HQ by promoting and incentivizing group reservations during the NFL preseason. League commissioners and team managers jumped at the opportunity to make an event out of draft day.
Attractive, Friendly Service
The benefits of good customer service are apparent in any restaurant or bar concept. Shaping your service with your target demographic in mind can maximize those benefits.
Friendlyhosts and waitstaff set the tone for a guest’s visit. And at the best sports bars, customer service doesn’t just complement the game-watching experience; it becomes part of it.
Our Twin Peaks Girls are an essential element to the lodge experience, on game day and beyond. They represent the brand, and they’re the reason customers consistently come back for more.
Bringing It All Together
At the end of the day, creating the ultimate sports-watching experience isn’t just about showing the game, it’s about building a space where fans feel like they’re part of it.
It’s scratch-made meals that go beyond bar food.
It’s ice-cold drafts and curated cocktails.
It’s an atmosphere that’s just as thrilling as the scoreboard.
From the moment fans walk in until the final whistle blows, everything should feel intentional. At Twin Peaks, we’ve perfected that formula.