The casual dining franchise industry is a crowded sector, yet a booming place to invest. Twin Peaks is different in the fact that we are a clearly defined brand delivering category-leading franchise results and still have tons of room for growth. Twin Peaks has 83 locations in 26 states nationwide, and we are looking to enter new territories to expand our footprint even more. Here are some of the reasons you should consider investing in a Twin Peaks franchise.
Twin Peaks began in Texas in 2005, and we started franchising in 2007. We were founded by Randy Dewitt and Scott Gordon, who had industry experience before developing Twin Peaks. Randy has been in executive roles for over 20 years, including Brinker International, Rockfish Seafood Grill and numerous Front Burner concepts, outside of his experience as CEO of Twin Peaks Restaurants for 10 years. Scott held various managerial and executive roles for nearly 40 years in the likes of Don Pablo’s, La Madeleine Café, and Tia’s Tex-Mex, outside of his experience at Twin Peaks Restaurants. Our made-from-scratch kitchen is always adding new and innovative items to both our craveable food and competitive beverage menus, including lodge favorites like the recently launched Smoker program, brunch options, lunch specials, hand-crafted cocktails, an extensive bourbon and whiskey program, margaritas, sought-after tequilas, 29° draft beer and so much more.
Our Five Brand Pillars
The centerpiece of our operation is the five brand pillars, which are what separate us from the competition in our category. We strive to consistently execute in each of these areas. We want to provide each guest with an exceptional experience; it’s how we always deliver on our promise of the “Lodge Mentality.”
The Twin Peaks Girls
The face of the brand, our Twin Peaks Girls make up the entirety of our server and bar staff, and they are the foundation of our signature “scenic views.” The service they offer is un-matched and one of a kind, just like our signature buffalo plaid uniforms.
29° Draft Beer
This is our most proprietary brand pillar, because no other concept in the casual restaurant, sports bar, or quick service restaurant category can consistently serve their beer at a frosty and refreshing 29°. Better yet, we serve them up in 22 oz. man-size mugs that are frosted using our proprietary freezing process.
We set the standard for food quality among sports bars. Our scratch kitchen, led by Chef Alex, is constantly innovating and perfectly executing all the guests’ favorites, from Bites, Handhelds, and Smoker items to other craveable brunch, lunch, and shareable options.
We are, at our core, a sports bar. That’s why all of our restaurants are lined wall-to-wall with TVs that are always showing the most relevant and exciting games, matches, local rivalries, fights, and races. Our lodges provide the perfect man cave environment and serve as the preferred place to be whenever a major sporting event is taking place.
At Twin Peaks, we pride ourselves on offering everyone an inviting, relaxing mountain lodge atmosphere, where each guest can escape and indulge. With hints of nature, our rustic log cabin interiors are accompanied by spacious outdoor seating, fire pits and scenic man caves.
Location, Location, Location
It’s a cliche in real estate, but location matters to Twin Peaks. We have site criteria for our locations that set our franchisees up to succeed from day 1. Ninety percent of our locations are conversions of existing casual restaurants, so people are familiar with the locations and used to going there to eat. This also serves as a cost-saving measure for our new franchises. We open our locations along major freeways and retail corridors with excellent signage and visibility, and a minimum daily traffic count of 30,000 cars.
While we’re already located in more than half of the states across the country, we’re still looking to expand to more areas. When we enter a new market, some of the characteristics we look for include:
- A strong work base and heavy daytime working population
- Heavy traffic and consumer activity
- High level of retail and entertainment activity, especially on weekends
- Mid-scale business hotels and upscale apartments
- Total population of at least 150,000 within five miles, and a daytime working population of at least 100,000 within five miles
- Average household income of at least $60,000, with at least $75,000 ideally
By The Numbers
In order to be considered for a Twin Peaks franchise, we require a minimum liquid capital of $1,520,800 and minimum net worth of $5,106,500. With our franchise fee, royalty fee and advertising/marketing expenses, the total investment ranges from $1,423,550 to $3,592,000, with a multi-unit minimum of three to five. Once you’re up and running, our average franchise unit volume is $4,325,000, with an average cost of goods sold of 26.1% and an average labor cost of 30%.
If you’d like to find out more about becoming a Twin Peaks franchisee, feel free to check out our site for more information or reach out to a member of our franchising team, who will be happy to assist you.