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Twin Peaks Franchising Converts Success

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Whether you build from scratch or convert an existing location, Twin Peaks is the ultimate sports lodge concept that serves up a unique experience for customers while creating happy and successful franchisees.

The Texas-based chain has grown to more than 78 locations in 24 states, shaking up the casual dining industry and most recently winning the 2020 Zor Award for Best Sports Bar by Franchise Times. Here’s some of what Twin Peaks has to offer franchisees:

  • Unique Local Experience With Local Craft Beer & Specials
  • Primetime Matchups Are Always On Our Most Advanced A/V System
  • Exclusive Below Freezing Cold 29° Beer
  • Hearty Made-to-Order Comfort Food
  • All-Female Wait Staff

Twin Peaks’ has created a successful conversion program that has allowed numerous franchisees to join the brand by converting their existing restaurant locations into Twin Peaks. Most recently, franchisees in Altamonte Springs, Florida, and Knoxville, Tennessee, have done just that with remarkable results.

“An overwhelming number of our locations are successful conversions,” says Joe Hummel, CEO for Twin Peaks. He says the program works well for second-generation restaurant locations along major roadways within heavily traveled retail corridors. The areas should also have populations of more than 150,000 and average household income of at least $60,000, among several other factors. Other franchisees have built their own locations.

Two Twin Peaks Success Stories

Successful multi-unit operator Fred Burgess stumbled upon Twin Peaks when he saw an episode of “Undercover Boss” highlighting the concept back in 2013. It piqued his interest, so he looked into the brand.

Burgess had no prior franchising experience when he and his partner signed on to open their first restaurant. But he had figured out that the alcohol sales component was profitable, the unit economics were good, and he loved the idea of bringing a ski lodge atmosphere to South Florida.

They opened their first location in the Sunshine State in 2015 and have gone on to open three more restaurants with two more under construction. It’s been a good match for Burgess who now has the first, second, and third-best performing stores in the chain.

“I learned that a successful restaurant was not just about how the food tastes, it’s about delivering an experience that you can’t get at home,” said Burgess. “I was talking to my partner Jack and said, ‘How cool is it to build essentially a ski lodge in South Florida that’s flat as a pancake and hot?’”

Across the country in Arizona, Carolyn Vengelos arrived at Twin Peaks from a different path. She had worked with California Pizza Kitchens and Buffalo Wild Wings and understood the benefits of the franchising business model.

She says she and her husband wanted to become franchisees but weren’t sure which brand was right for them. But when they met a Twin Peaks sales rep at a conference in 2012, it began to become clear. A year later they opened their first Twin Peaks location, then a second after the company sold them a Scottsdale store in 2016. They now have a fourth under construction set to open this year and they’re already plotting stores five and six.

Vangelos says the corporate office at Twin Peaks has provided outstanding training and marketing along the way. “We thought about doing a breakfast concept, a café concept, and we kept getting drawn back to the fact that Twin Peaks is a sports bar,” Vangelos said. “There’s just something very special about it, and I still believe it to this day.”

 

Have More Questions For Us?

Open the FAQs below to find out more about the franchise process. Don’t see the question/answer you’re looking for? Email us for more information.

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Where can I obtain more information?

Contact our Franchise Development Department for availability in your trade area:

Franchise Development (972) 941-3160 franchise@twinpeaksrestaurant.com

What is the availability of opportunities in my area?

Currently, we are evaluating only the best applicants in many new territories throughout the U.S., due to the overwhelming amount of interest in Twin Peaks franchises.

What is the term of the franchise agreement?

The initial term of your Twin Peaks franchise agreement is 15 years.

How much can I potentially make as a Twin Peaks franchisee?

Your earnings capability will depend on a number of factors, such as ability to manage your restaurant and lead the team, market conditions, location, traffic, operating costs and financing terms. While there is no guarantee of success, Twin Peaks gives the tools and opportunities to positively affect your profits.

What are the site requirements for a Twin Peaks restaurant?

Restaurants are 6,000-8,000 square feet with outdoor seating and 150+ parking spaces. Prime locations are located in high traffic areas with above-average daytime and residential demographics and have excellent visibility with easy access.

What is the franchisee training process?

There is an initial 7-week training program at the Twin Peaks Training Center located in Dallas, Texas. Additionally, we provide on-site pre-opening and opening training for a minimum of 14 days as well as periodic on-site visits and operation reviews.

How long does it take to open a Twin Peaks restaurant?

While it varies per location, launching a store typically takes about 9-12 months, from signing the franchise agreement to opening day at your Twin Peaks restaurant.

What are the minimum financial qualifications?

Groups and/or individuals are required to display a minimum of $1,750,000 in liquid assets combined with an overall net worth of $5,000,000, as well as ability to secure third party financing

What is the cost to open a Twin Peaks restaurant?

The initial cost of building a Twin Peaks restaurant ranges from $1,434,200-$3,633,400. This includes all start-up expenses as well as the $50K initial franchise fee. The total cost of each restaurant varies by size, age and location. Find out more here.

What are the operations and management requirements?

Twin Peaks is actively seeking highly qualified existing multi-unit restaurant developers and operators to become franchisee brand partners. We take several important factors into account during the selection process.