Destinee’s Path to Twin Peaks
One of Twin Peaks’ longest standing employees, Rollins began working for the brand as a Twin Peaks Girl 13 years ago. After three years working in the restaurant, Rollins joined the company’s marketing department as a marketing coordinator and has since worked her way up to vice president of marketing. In this role, she leads an all-female team, some of whom worked as original Twin Peaks Girls from the brand’s first location in Lewisville, Texas. Rollins is responsible for developing and implementing a cohesive marketing plan to increase brand awareness, conducting market analysis, and executing national and local promotions and events. Overall, she’s charged with ensuring every consumer experience with the brand is consistently top notch.
With two children, Rollins is proud to work at a company that encourages its employees to spend time with their families and be present at their kids’ practices, games and competitions. For Rollins, creating structure has resulted in the most impactful time spent with her family and colleagues, from time watching her daughter on the bars in gymnastics and under the Friday night lights supporting her son in the marching band, to one-on-one meetings with her team members. Rollins’ motto: Get it on the calendar!