With made-from-scratch food, 29° draft beer, and a lodge that fits the ultimate sports fans, Twin Peaks may be the team for you. Even better, being a part of this team can make you some serious cash. The process to get started is simple, and if you qualify, you could soon be successfully in business for yourself.

What is Twin Peaks?

Culinary innovation and the prettiest girls in town are the basic building blocks of your Twin Peaks franchise. Add wall-to-wall TVs, a local lodge ambiance, and 29° draft beer, and you have the five pillars of Twin Peaks success.

Founded in Texas in 2005, Twin Peaks serves icy cold beer, sky-high burgers, and plenty to gaze upon at more than 80 locations across the United States. Some Twin Peaks restaurants are corporate owned; others are managed as franchises. One thing that all Twin Peaks have in common is their dedication to ensuring every guest has a memorable experience no matter the occasion, along with a range of light and hearty favorites prepared in a from-scratch kitchen.

4 Easy Steps to Owning a Twin Peaks Franchise

1. If you are interested in starting your own Twin Peaks restaurant, the first thing you’ll do is fill out an online info request form. Answer a few easy questions about things like your net worth, liquid assets, and the region in which you want to open a restaurant. Tell us about your multi-unit restaurant experience, and within minutes you could be on your way to operating the ultimate sports bar.
2. After we receive and review your information, we’ll set up a meeting at a time that is convenient for you. We can meet in person or arrange a conference call. If it seems to both sides of the conversation that Twin Peaks is a good investment for you, you will proceed to submit an application.
3. Your application will be reviewed and processed in a timely manner. We’re as excited about welcoming you to the Twin Peaks family as you are to join. Once your application is approved, you will meet with the Twin Peaks team and learn all about how to open and manage the ideal sports bar in the neighborhood of your choice.
4. An area development agreement will be signed, and before you know it, you may be the proud manager of a thrilling new business.

Hiring Employees

One of the most important and permanent pillars of Twin Peaks’ success is the all-female wait staff. Twin Peaks servers are attractive, friendly, and competent. Current and former servers say there’s plenty to love about working at a Twin Peaks restaurant and sports bar. Glassdoor reviews describe great tips and the no-bussing, no-sidework atmosphere as excellent reasons to seek employment at Twin Peaks. When you invest in a Twin Peaks franchise, you won’t have any trouble filling your open positions to grow the family within your restaurant.

Your Twin Peaks Franchise Menu

When you partner with Twin Peaks, you never have to worry about planning a menu. When patrons visit your restaurant, they’ll expect the same menu items found at other Twin Peaks locations they’ve enjoyed. And this is precisely what you’ll provide. Twin Peaks is constantly developing new from-scratch recipes, but here are a couple of menu items people clamor for:

Carolina Pulled Pork Sandwich

Featuring pulled pork smoked in-house daily, topped with a crisp and refreshing bacon slaw and pickles, and finished off with a tangy Carolina BBQ sauce, the Carolina Pulled Pork Sandwich is both tasty and filling and goes best with 22 oz. mugs filled with 29° beer.

Sweet N’ Smoky Ribs

Served in both half and full racks, the Sweet N’ Smoky Ribs are a St. Louis style pork rib smoked in-house every day. They’re smothered in a smoky sweet BBQ sauce and served with side orders of 4-cheese smoky mac n’ cheese and bacon slaw.

To know more about how to invest in a Twin Peaks franchise, give us a call at (972) 941-3160 or request more information online.

The casual dining franchise industry is a crowded sector, yet a booming place to invest. Twin Peaks is different in the fact that we are a clearly defined brand delivering category-leading franchise results and still have tons of room for growth. Twin Peaks has 83 locations in 26 states nationwide, and we are looking to enter new territories to expand our footprint even more. Here are some of the reasons you should consider investing in a Twin Peaks franchise.

Our Story

Twin Peaks began in Texas in 2005, and we started franchising in 2007. We were founded by Randy Dewitt and Scott Gordon, who had industry experience before developing Twin Peaks. Randy has been in executive roles for over 20 years, including Brinker International, Rockfish Seafood Grill and numerous Front Burner concepts, outside of his experience as CEO of Twin Peaks Restaurants for 10 years. Scott held various managerial and executive roles for nearly 40 years in the likes of Don Pablo’s, La Madeleine Café, and Tia’s Tex-Mex, outside of his experience at Twin Peaks Restaurants. Our made-from-scratch kitchen is always adding new and innovative items to both our craveable food and competitive beverage menus, including lodge favorites like the recently launched Smoker program, brunch options, lunch specials, hand-crafted cocktails, an extensive bourbon and whiskey program, margaritas, sought-after tequilas, 29° draft beer and so much more.

Our Five Brand Pillars

The centerpiece of our operation is the five brand pillars, which are what separate us from the competition in our category. We strive to consistently execute in each of these areas. We want to provide each guest with an exceptional experience; it’s how we always deliver on our promise of the “Lodge Mentality.”

The Twin Peaks Girls

The face of the brand, our Twin Peaks Girls make up the entirety of our server and bar staff, and they are the foundation of our signature “scenic views.” The service they offer is un-matched and one of a kind, just like our signature buffalo plaid uniforms.

29° Draft Beer

This is our most proprietary brand pillar, because no other concept in the casual restaurant, sports bar, or quick service restaurant category can consistently serve their beer at a frosty and refreshing 29°. Better yet, we serve them up in 22 oz. man-size mugs that are frosted using our proprietary freezing process.

Scratch Kitchen

We set the standard for food quality among sports bars. Our scratch kitchen, led by Chef Alex, is constantly innovating and perfectly executing all the guests’ favorites, from Bites, Handhelds, and Smoker items to other craveable brunch, lunch, and shareable options.

Sports

We are, at our core, a sports bar. That’s why all of our restaurants are lined wall-to-wall with TVs that are always showing the most relevant and exciting games, matches, local rivalries, fights, and races. Our lodges provide the perfect man cave environment and serve as the preferred place to be whenever a major sporting event is taking place.

Lodge Atmosphere

At Twin Peaks, we pride ourselves on offering everyone an inviting, relaxing mountain lodge atmosphere, where each guest can escape and indulge. With hints of nature, our rustic log cabin interiors are accompanied by spacious outdoor seating, fire pits and scenic man caves.

Location, Location, Location

It’s a cliche in real estate, but location matters to Twin Peaks. We have site criteria for our locations that set our franchisees up to succeed from day 1. Ninety percent of our locations are conversions of existing casual restaurants, so people are familiar with the locations and used to going there to eat. This also serves as a cost-saving measure for our new franchises. We open our locations along major freeways and retail corridors with excellent signage and visibility, and a minimum daily traffic count of 30,000 cars.

Market Characteristics

While we’re already located in more than half of the states across the country, we’re still looking to expand to more areas. When we enter a new market, some of the characteristics we look for include:

• A strong work base and heavy daytime working population
• Heavy traffic and consumer activity
• High level of retail and entertainment activity, especially on weekends
• Mid-scale business hotels and upscale apartments
• Total population of at least 150,000 within five miles, and a daytime working population of at least 100,000 within five miles
• Average household income of at least $60,000, with at least $75,000 ideally

By The Numbers

In order to be considered for a Twin Peaks franchise, we require a minimum liquid capital of $1,520,800 and minimum net worth of $5,106,500. With our franchise fee, royalty fee and advertising/marketing expenses, the total investment ranges from $1,423,550 to $3,592,000, with a multi-unit minimum of three to five. Once you’re up and running, our average franchise unit volume is $4,325,000, with an average cost of goods sold of 26.1% and an average labor cost of 30%.

If you’d like to find out more about becoming a Twin Peaks franchisee, feel free to check out our site for more information or reach out to a member of our franchising team, who will be happy to assist you.