Three Houston brothers honored for shaping the brand’s growth and culture through family values, operational excellence and grit

HOUSTON (June, 2025) — Avalanche Food Group (AFG), the first-ever franchisee of Twin Peaks Restaurant, has been named 2025 Franchisee of the Year, a recognition that celebrates their 15-year contribution to one of the fastest-growing sports bar brands in the country.

Founded by Houston brothers Joe, Ricky and John Rosa, AFG operates 11 Twin Peaks locations across Texas and Indiana, with four more in development. From opening the brand’s 100th location to mentoring rising talent, leading community givebacks and setting sales records, the Rosas have helped shape what Twin Peaks looks like — both in the kitchen and beyond.

“We say we got called up from the minors in 2009,” said Ricky. “We spent decades learning the business inside our family’s restaurants, and when the Twin Peaks opportunity came along, we were ready to take the swing.”

The Rosas opened the doors of their first restaurant in Webster, Texas, in 2010, a move that came after watching a news segment mentioning Twin Peaks. They quickly recognized the brand’s unique potential to combine scratch-made food, sports, a lodge atmosphere and hospitality. After pitching themselves directly to the brand’s co-founders, the Rosa brothers signed Twin Peaks’ first-ever franchise agreement in 2009. Their Webster restaurant shattered expectations, more than doubling the brand’s previous top-performing location.

Before launching Avalanche Food Group, the Rosa brothers ran a family-owned Italian restaurant — and faced the very real possibility of losing everything. “We’ve been through the struggle, and that’s why we lead the way we do,” said Ricky. “Success hits differently when you’ve worked for every inch of it. That shared experience shapes how we support our team and how we grow the brand. There’s a lot of gratitude in everything we do.”

Today, Avalanche Food Group owns and operates Twin Peaks lodges across Houston, South Texas and Indiana, and they were also behind this year’s Miss Twin Peaks International 2025 winner, Kiki, who represented their Greenwood, Indiana, location. Despite their growth, the brothers still work side-by-side from a shared desk in a historic Sugar Land home.

“We still work out of the same office, hear each other’s calls and solve problems together,” said Joe. “That connection is what keeps us grounded and hungry for what’s next.”

As they look toward the future, the Rosas are focused on growing their restaurant footprint while developing the next generation of leaders, including their own children, several of whom have already entered the business.

“We’re not just feeding people food,” said John. “We’re feeding dreams, building careers and leaving a legacy our kids can be proud of.”

For more information on Twin Peaks franchise opportunities, visit TwinPeaksFranchise.com.

About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks operates 115 locations in the U.S. and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.

For years, soccer in the U.S. was seen as a niche interest; something kids played, but adults didn’t watch. Not anymore.

Major League Soccer(MLS) is breaking attendance records. Viewership of global tournaments like the World Cup and Champions League are climbing every season. The momentum is undeniable. And for sports bars looking to stand out, that momentum is a massive opportunity.

Let’s break down the rise of soccer and what it means for American sports bars going forward.

Soccer’s Rapid Rise in the U.S.

The numbers don’t lie. Soccer has officially arrived in America, and it’s not slowing down.

MLS has expanded rapidly in the last decade, adding new teams, high-profile ownership groups, and state-of-the-art stadiums.

Perhaps no moment was bigger than Lionel Messi’s arrival at Inter Miami, which skyrocketed ticket prices and drew new fans to MLS matches across the country.

But it’s not just domestic soccer that’s booming. Thanks to streaming platforms and increased coverage, U.S. fans now have access to top-tier European leagues like the English Premier League, La Liga, Serie A, and the Bundesliga.

And when it comes to global tournaments, American interest continues to surge. The 2022 FIFA World Cup shattered U.S. viewership records, with over 26 million people tuning in to watch the final. Meanwhile, anticipation is building for the 2026 World Cup, which will be hosted jointly by the U.S., Canada, and Mexico, setting the stage for an even bigger cultural moment.

What used to be considered a sport for select communities or international transplants is now fully woven into the American sports landscape. And that growing interest is translating directly into where fans choose to watch.

Soccer Fans Are Passionate—and Profitable

Demographically, soccer fans skew younger and more diverse than fans of other major sports. They’re highly engaged online, loyal to their teams, and proud of their fandom.

In other words, they’re passionate. And that passion turns into serious spending power on matchdays.

Unlike some American sports with lots of commercial breaks, soccer matches are played in two 45-minute halves with no interruptions. That means fans arrive early, settle in, and stay put.

A 90-minute match plus pre- and post-game coverage often leads to two hours or more of food and drink sales.

Soccer fans also tend to roll deep. That translates to larger tabs, more repeat visits, and a built-in sense of community.

Another key benefit for sports bars: soccer is always on. From MLS and Premier League matches to international friendlies and summer tournaments, there’s high-stakes soccer nearly every week of the year.

The sport’s cultural momentum, devoted following and nonstop schedule make it a smart, future-proof play for bars that want to stand out—and stay busy—beyond football season.

How to Score Big with Soccer Fans

Recognizing the opportunity as a business-savvy sports bar, how do you get soccer fans to show up?

Playing and promoting big games is the first step. But creating an environment for soccer fans to thrive can put you over the top. And for that, we can learn from local spots that have catered to soccer fans for decades.

Lessons from Local Pubs

In the U.S., traditional pubs have long been the go-to destinations for soccer fans. They open early for Premier League matches, stream games from around the world, and fill up with die-hard supporters cheering with their favorite pints.

These pubs have built loyal, passionate followings, and sports bars would be smart to take notes.

First, it’s about creating a sense of belonging. Many pubs are unofficial home bases for specific teams or supporter groups. Flags, scarves, and jerseys line the walls. Regulars know the bartenders. Fans chant, cheer, and suffer together. Sports bars that embrace this level of community by partnering with local clubs or hosting official watch parties can replicate that deep loyalty.

Second, they cater to matchday behavior. Pubs often offer special food or drink menus during games and keep service fast to maximize orders without distracting from the action. That flexibility can be a game changer for bars used to traditional sports schedules.

Third, they know what fans want. From European beers on tap to hearty, shareable food options, pubs understand that watching soccer is as much about the atmosphere as the game itself. Sports bars can level up by curating drink specials and offering food that keeps fans satisfied through long matches and extra time.

At their best, pubs become ritual for fans. When sports bars take cues from that model, they can become a regular part of every matchday too.

This Fanbase Means Business

Soccer isn’t just having a moment in the U.S., it’s building a movement. With record-breaking attendance, surging viewership, and a passionate fanbase, the beautiful game is becoming a cornerstone of American sports culture.

For sports bars, that’s not just exciting, it’s an opportunity.

At Twin Peaks, we’ve won over soccer fans with the ultimate matchday experience. We’re America’s Soccer HQ for the 2025 Club World Cup, and our teams are already prepping for the World Cup’s return to the U.S. in 2026.

Want to get in on a concept that’s quickly becoming the go-to spot for soccer fans around the country? Let’s talk.

Call our franchise team at (972) 941-3160 or submit a franchise inquiry.

When asked what comes to mind when they think of Twin Peaks, most people will mention our Twin Peaks Girls—of course. Some may say the mountain lodge and wall-to-wall TVs. Twin Peaks has built a reputation as the Ultimate Sports Lodge. But anyone who’s eaten at Twin Peaks will be quick to call out another thing: the food.

“Okay but the food is actually really good” is all too common in our comments sections. True. Twin Peaks’ Executive Chef Alex is a legend, and we take pride in our made-from-scratch menu.

Whether you’re new to the #1 Sports Bar or a longtime fan looking for your next favorite order, here are 10 dishes you have to try.

Smoked & Grilled Wings

Every sports bar has wings, but none like the lodge. Smoked low and slow in-house over hickory wood, Twin Peaks’ wings are undefeated.

They’re the perfect mix of messy and gourmet. Plus, with sauces ranging from Smoky Sweet BBQ to Bourbon Teriyaki and Hot as F*ck, there’s something for everyone to love while watching the game.

Peaks Sampler

This one’s a no brainer if you and the crew are looking to prime your appetites. The Peaks Sampler hits three in one with fried pickles, Buffalo tenders, and hand-cut mozzarella bites — all breaded to order. House-made marinara, buttermilk ranch, and blue cheese dressing on the side means no bite goes undipped in this tasty trio.

Spicy Meatball Skillet

Another pregame favorite is our Spicy Meatball Skillet. Like all good things, the all-beef meatballs are made in house. Scratch marinara with San Marzano tomatoes, fresh mozzarella, Parmesan, fresh parsley, and toasted garlic bread bring the dish together before your team tears it apart.

New York Strip Steak

Nobody sane goes to their local sports bar and orders a steak—unless it’s Twin Peaks. Fresh, never frozen, our 14 oz. hand-cut USDA choice New York Strip Steak is grilled to tender perfection and topped with melted garlic parsley butter. On the side you’ll find our housemade garlic mashed potatoes and grilled asparagus.

Add a hand-crafted cocktail from the bar, and you’ve got a meal worthy of any meat lover’s hall of fame.

Nashville Hot Chicken Sandwich

For heat seekers, our Nashville Hot Chicken Sandwich brings the fire with crispy, hand-battered chicken breast smothered in Nashville hot sauce. Scratch made creamy coleslaw and ranch help balance the kick while crunchy pickles round everything out.

As with all of our sandwiches and burgers, this spicy handheld comes with a side of seasoned French fries and demands a 29° draft to wash it all down.

Billionaire’s Bacon Burger

Rich in flavor and stacked with scratch ingredients, the Billionaire’s Bacon Burger lives up to its name. To construct this masterpiece on a bun, our signature hand-smashed, seared to order patty is layered with sriracha pimento cheese, thick-cut Billionaire’s Bacon, lettuce, tomato, beer mustard, and mayo.

It’s bold, messy, and built from scratch. Basically, everything you could want in a burger worth bragging about.

Philly Cheesesteak

When it comes to cheesesteaks, it’s all about the meat and Twin Peaks doesn’t cut corners. Our Philly Cheesesteak is loaded with thin-sliced sirloin, seared hot for maximum flavor, and piled high on a toasted hoagie.

Melted provolone, caramelized onions, sautéed peppers and mushrooms, Italian seasoning, and a slather of mayo bring it all together for a savory, satisfying sandwich that rivals anything you’d find in Philly.

Backyard BBQ Brisket Flatbread

This is what happens when BBQ meets comfort food. The Backyard BBQ Brisket Flatbread starts with a hand-stretched, crispy base layered with our house-made pimento cheese, melty mozzarella, and Parmesan.

We pile on tender, in-house smoked brisket, then top it with red onions, green chiles, fresh cilantro and parsley, and a sprinkle of crushed red pepper for just the right amount of heat. A final drizzle of smoky sweet BBQ sauce ties it all together. It’s built to share (if you’re feeling generous).

Quesabirria Tacos

Need more brisket? Our Quesabirria Tacos kick things up a notch with tender in-house smoked brisket, melted mozzarella, onions, and cilantro all folded into three crispy flour tortillas.

They’re served with rich, savory birria broth made in house for dipping. Pickled red onions, a grilled jalapeño, fresh lime, and a side of homemade chips with fire-roasted salsa make this one a full-on feast of bold flavor.

Chicken Street Corn Salad

For anyone who prefers something a little lighter, the Chicken Street Corn Salad is a sure bet.

Grilled chicken, charred corn, lentils, Billionaire’s Bacon, roasted jalapeños, Parmesan, pico de gallo, green onions, and fresh cilantro top a bed of crisp iceberg lettuce. A handful of crunchy tortilla strips and a drizzle of creamy lime vinaigrette tie it all together, finished with a kick of chili lime salt.

Pro Tip: Add a bowl of Brisket Chili for a combo that hits every note—fresh, smoky, and totally satisfying.

More from Our Scratch Kitchen

At Twin Peaks, we’re not just raising the standard for sports bars. We’re redefining what guests can expect from their game day go-to. With a scratch-made kitchen led by culinary pros, every dish on our menu is hand crafted to impress.

From crowd-pleasing apps to bold entrées packed with flavor, there’s always something new to discover at the lodge.

Want to explore more? Check out our full menu to see everything our fans are raving about.

Today, being a die-hard sports fan is so much more than just watching games. The rise of real-time stats, fantasy leagues, and sports gambling has transformed the way fans engage with their favorite leagues and teams.

Investment in any given game goes beyond team loyalty. Fantasy squads take priority and hitting an epic parlay is a major win no matter what the scoreboard says.

Still, the epicenter of this high-stakes sports culture remains the game day experience. And that’s where sports bars thrive.

The Rise of Sports Gambling

Americans bet $148 billion on sports in 2024. $148 billion. As more states legalized sports betting–38 in total as of 2025—sports gambling revenue jumped another 25% from a record 2023. Online sportsbooks are capturing more users than ever before. If you watch the games, you’ve seen the commercials.

In 2025, 22% of Americans have at least one account with an online sportsbook. That number jumps to 49% among men 18-49 years of age.

What sports have these bettors’ attention? Football was the most popular sport to bet on in 2024, with more than half of sports bettors putting money on a game. Basketball came next, followed by baseball and soccer.

More people betting more money on more sports is the trajectory of the sports betting industry. That means more people invested in game day. And more people invested in game day is good news for sports bars.

How Twin Peaks Created the #1 Game-Watching Experience

Twin Peaks has gone to great lengths to create an undefeated game day experience. Every lodge is built with sports lovers in mind.

Wall-to-wall TVs ensure every seat has a prime view. The mountain lodge vibe lends itself to an electric atmosphere that keeps fans engaged from kickoff to overtime. For bettors, it’s the ultimate space to watch every play unfold in real time.

Signature 29° draft beers, scratch-made food, and scenic views of the Twin Peaks Girls round out the experience, turning any game day into an unforgettable occasion.

The Financial Advantage

Sports bars thrive on the energy betting brings, but the financial benefits go beyond just drawing a crowd. As sports gambling continues to increase in popularity, concepts like Twin Peaks are uniquely positioned to maximize revenue.

Driving Traffic During Slower Times

With popular games across leagues taking place all week long, bettors look for a place to catch every game and event, track their fantasy teams, and sweat out their bets.

NFL Sundays are a given, but bets on weeknight basketball, soccer, and baseball bring in customers on traditionally slow nights.

Blockbuster Events That Pack the House

Americans bet an estimated $1.59 billion on Super Bowl LIX. The growing appetite to bet on major sporting events creates opportunities to pack the house, boost check averages, and keep customers engaged for hours.

Sports bars that can identify these events and tailor the experience to invested fans stand to win even bigger. At Twin Peaks, initiatives like the Super Bowl Squares Board, UFC Fight Night specials, local jersey giveaways, and even draft parties do just that.

Repeat Business from Loyal Fans

Beyond big events, sports fans are creatures of habit. Bettors want a consistent spot to watch their bets play out. A place that plays all the games AND offers an elevated experience with food, drinks, and atmosphere becomes a quick favorite.

Bigger Bills, Bigger Wins

As fans stick around for multiple games or wait out the last leg of their parlay, check sizes continue to grow. Guests who stay longer eat more and order multiple rounds of drinks. Bigger checks are a plus all around, but alcohol sales in particular are an efficient source of revenue for sports bars.

Placing the Bet

The numbers don’t lie—sports gambling is booming, and it’s changing the way fans experience game day. With more people betting, watching, and investing in live sports than ever before, sports bars that embrace this shift are in prime position to win big.

And so are their owners.

If you’re a franchisee looking to get in the game, there’s never been a better time to bet on Twin Peaks. Don’t hesitate to call our franchise team at (972) 941-3160 or submit a franchise inquiry.

If you’re looking to open your first restaurant, you’ll need to know where to start. In most cases, a business plan is the first step.

An airtight business plan will help you understand the steps to ownership and establish goals for your new business.

In this blog post, we’ll walk you through the key elements of a restaurant business plan, including crucial insights into securing funding, managing operations, and understanding the training process.

Executive Summary

The executive summary is the first thing potential investors or lenders will see, and it sets the tone for the rest of your plan.

The goal of this section is to provide a concise overview of your entire business plan. It should briefly describe the concept of your restaurant, the brand, and your vision for the business.

Be sure to articulate the unique selling points of the brand, such as its distinctive vibes, its focus on cuisine, and its commitment to providing a great guest experience. Additionally, include key details such as:

• The location of your restaurant
• Your target market
• Your competitive advantages
• Expected timeline for opening and breaking even

Keep it clear, concise, and compelling—this is your chance to spark interest and get potential stakeholders to keep reading.

Market Research & Analysis

Before you open your doors, it’s crucial to understand your market. Market research and analysis give you insights into consumer trends, competition, and market conditions, which can help shape your strategies.

Target Market: Start by defining your ideal customers. You should also consider the demographic breakdown of your location, such as age, income levels, and lifestyle preferences.

Competitive Analysis: Understanding the competitive landscape is vital. Who are your direct competitors? Look at other casual dining establishments or sports bar franchises in your area. Analyze what works well for them and identify potential gaps in the market that the brand can fill.

Trends: Take note of local trends, such as an increasing demand for outdoor dining spaces or higher interest in delivery services. In the wake of the pandemic, many restaurants have adapted to providing more takeout and delivery options, so having a flexible strategy for these services can be a selling point.

Use this research to demonstrate that there is both demand for your franchise and a clear market opportunity.

Operations Plan

The operations plan outlines the day-to-day functioning of your franchise restaurant. For most franchises, much of this will be guided by the parent brand’s operational guidelines, but there are still many details you’ll need to iron out.

Location and Layout: A key part of the operations plan is understanding the logistics of the physical space. How will you design the restaurant to best serve your customers? The brand will have specific design standards to create a unified feel, and adhering to these guardrails is essential to maintaining consistency and to maximize the benefits of established brand affinity.

Suppliers and Inventory Management: Establish relationships with suppliers for food, beverages, and other materials. This is particularly important for franchisees as you’ll need to follow brand standards while keeping costs under control. Having a solid inventory management system in place is essential for minimizing waste and keeping your operations efficient.

Staffing and Scheduling: Outline how many staff members you’ll need at various positions (e.g., kitchen staff, servers, hosts).

As a franchise, Twin Peaks provides staffing guidelines that support franchisees with paths for success, but that benefit from customization based on local conditions.

Sales & Marketing Plan

A strong sales and marketing plan is critical for attracting customers and building brand awareness. If your new franchised restaurant is a well-known brand, your marketing efforts will benefit from the brand’s existing reputation, but you’ll also need to tailor campaigns to your local market.

Branding and Messaging: Stay true to the brand image while considering local tastes and preferences. Craft messaging that highlights what makes your restaurant unique—like its “scenic views” and “scratch-made, craveable food”—while addressing the specific needs of your community.

Digital Marketing: Utilize social media platforms, Google Ads, and local SEO strategies to increase online visibility. Engaging with customers on social media (especially promoting special events or seasonal menus) can help drive foot traffic to your location.

Promotions: Plan for special promotions, like “happy hour” deals, discounts for large parties, or special events tied to sports seasons. Collaborate with local organizations or businesses for joint promotions to increase your reach.

Marketing efforts help ensure consistent brand visibility and recognition, a key benefit of joining a franchise system. Marketing fees often range from 2% to 5% of gross sales.

At Twin Peaks, a 2.5% marketing fee contributes to national and regional advertising and in-store promotional materials for every lodge.

Financial Projections

Your financial projections provide potential investors and lenders with insight into your expected revenue and expenses. These projections should cover at least three years and include:

• Revenue Projections: Estimate your monthly and annual sales, based on realistic assumptions about foot traffic, average ticket size, and customer retention.
• Operating Expenses: Include everything from payroll, rent, and utilities to marketing expenses and inventory costs.
• Break-even Analysis: Determine when you expect your restaurant to break even. This is a critical figure for both you and potential investors.

In addition to these projections, potential franchisees must also account for the initial investment, which can include costs for real estate, equipment, inventory, and other Start-Up Expenses.

The initial cost of building a Twin Peaks restaurant ranges from $1,520,800 to $5,106,500. This includes all start-up expenses as well as the $50K initial franchise fee.

Management Training for New Twin Peaks Franchisees

As a new restaurant franchisee, you’ll be required to undergo management training provided by the Support Center. This training will cover everything from operations and customer service to financial management and marketing strategies.

Proper training is essential for maintaining the quality and consistency of the brand, and it’s a great way to ensure your success as a franchisee.

At Twin Peaks, we take franchise support seriously. We host an initial 9-week training program at the Twin Peaks Training Center located in Dallas, Texas for new franchisees. Then, we provide on-site pre-opening and opening training for a minimum of 14 days. After that, you can expect menu innovations, marketing and operational support, and more from our corporate office.

Conclusion

Writing a business plan for a franchise is not just about outlining your financials or marketing plan, it’s about creating a clear roadmap that will guide your decisions, help you plan for all outcomes, and ensure that your restaurant thrives. By covering each of the key elements outlined above, you’ll have a solid plan in place to launch your franchise with confidence.

With the right planning, support, operations strategies, and training, you can build a successful restaurant that is loved by your community, exceeds financial projections, and delivers a fantastic guest experience.

Becoming a restaurant franchisee is an exciting opportunity, but it’s not a venture to rush into. Beyond choosing the right concept, there’s a significant amount of preparation needed to ensure you’re set up for long-term success — starting with your financial readiness.

Owning a restaurant franchise comes with numerous costs, ongoing commitments, and potential challenges. Of course, there are plenty of ownership benefits too. By doing your homework and laying a solid financial foundation, you can turn your restaurant franchise dreams into a profitable reality.

Understanding the Costs of Franchise Ownership

Before opening a franchise, it’s important to account for both upfront and ongoing costs. Here’s an overview of the key expenses you should consider:

Initial Franchise Fee

This is the upfront cost paid to the franchisor for the right to operate under their name and system. Initial franchise fees can range from $20,000 to $50,000 or more. This fee typically covers access to training programs, operational support, and the ability to use the brand.

Ongoing Royalty Fees and Advertising Contributions

Most franchises charge royalty fees as a percentage of your gross sales, often between 4% and 12%. You’ll likely contribute to a marketing fund as well that supports national advertising campaigns.

Real Estate and Location Costs

Securing an ideal location for your restaurant franchise can significantly impact both traffic and profitability. Costs for real estate will depend on factors like size, location, and market conditions.

Equipment and Inventory Expenses

Outfitting your restaurant with equipment like ovens, fryers, furniture, and signage requires a substantial upfront investment. In addition, stocking your inventory with initial food and beverage supplies can add up quickly. Many franchisors provide guidance or preferred vendors to help streamline these purchases, but it’s vital to include these costs in your startup budget.

Working Capital Requirements

Beyond the upfront expenses, you should have enough working capital to cover operational costs during the early months of your business. Working capital includes payroll, utilities, rent, and other ongoing expenses. Most franchisors recommend having at least six months saved before you open.

Assessing Your Financial Situation

Are you ready to make the investment? Having a clear understanding of your assets, creditworthiness, and access to funding is necessary to start building a profitable business.

Personal Savings and Assets

Your personal savings and assets often form the cornerstone of your investment in a restaurant franchise. These include liquid savings, retirement accounts, and even equity in personal property. Franchisors usually require franchisees to meet specific financial requirements. Being able to cover a substantial portion of the initial investment yourself can enhance your financial stability and reduce your dependence on borrowed capital.

Net Worth and Credit Score Considerations

Most franchisors evaluate your net worth and credit history as part of the approval process.

Net worth formula is calculated as your total assets minus liabilities and provides a snapshot of your overall financial health.

Your credit score reflects your ability to manage debt responsibly. Both metrics can impact your ability to secure financing and meet franchisor requirements.

Funding Options for Franchise Ownership

With several options to secure capital, it’s important to understand what each funding source entails and how it aligns with your financial situation. Here are some common funding options available to aspiring franchisees:

Small Business Administration (SBA) Loans

SBA loans are a popular option for franchisees due to their relatively low interest rates and long repayment terms. Designed to support small business owners, SBA loans often require a lower down payment than traditional bank loans as well.

Traditional Bank Loans

Many franchisees opt to borrow directly from a financial institution. To secure a bank loan, you typically need strong financials, a solid business plan, and good credit.

Franchisor Financing Programs

Some franchisors offer in-house financing programs or partnerships with third-party lenders to help franchisees get started. These programs can provide funding for startup costs, equipment, and other initial expenses.

Personal Savings or Home Equity

For franchisees who have sufficient resources, using personal savings or tapping into home equity may be an effective way to fund the investment without relying on external debt.

Creating a Financial Plan

A solid financial plan is essential for the long-term success of any restaurant franchise. It acts as a roadmap, helping you anticipate income, manage cash flow, and establish realistic financial goals.

Projected Income and Expenses

Start by estimating your potential revenue and costs. Research average sales for similar franchise locations, factoring in variables like location and menu offerings. On the expense side, account for everything from rent and utilities to inventory, salaries, and ongoing fees.

Cash Flow Management

Proper cash flow management is critical to keep your business running smoothly. Positive cash flow means more money is coming in than going out — a necessity for covering daily operations, reinvesting in the business, and handling unexpected expenses. Regularly monitoring your inflows and outflows allows you to plan for periods when cash might be tight.

Break-Even Analysis

Understanding when your franchise is likely to break even is an important part of your financial plan. A break-even analysis gives you clarity on how much you need to sell to cover your costs and turn a profit. This analysis also helps determine if your revenue goals and business strategy are realistic or if adjustments are needed.

Long-Term Financial Goals

Finally, outline clear financial objectives for the future of your franchise. Are you aiming for year-over-year growth in profits? Planning to open additional locations within five years? Looking to pay off loans early? Long-term goals guide your decision-making, encouraging you to balance immediate needs with sustainable business growth.

Risk Management and Contingency Planning

Running a successful restaurant franchise isn’t just about projecting profits; it’s also about preparing for the unexpected. Here’s how to address key elements of risk management:

Managing Unforeseen Costs and Emergencies

No matter how detailed your financial plan, surprises are inevitable. Whether it’s equipment failures, rising food costs, or economic downturns, unanticipated expenses can strain your cash flow if you’re not prepared. Establishing a contingency fund ensures your franchise has a financial safety net to weather emergencies.

Insurance Coverage for the Business

Adequate insurance is a critical layer of protection for any restaurant franchise. Coverage for general liability, property, workers’ compensation, and business interruption ensures that you’re prepared for everything from kitchen accidents to natural disasters.

Exit Strategy Considerations

While it may seem counterintuitive to plan your exit before your doors are even open, having a well-thought-out exit strategy is part of effective risk management. Whether you plan to sell your franchise after building it up or transition it to new ownership over time, setting expectations early ensures the process goes smoothly.

Building a Support Team

The team behind you can make or break the success of your new restaurant franchise. Establishing a strong support network ensures you’re making sound financial decisions, staying compliant with regulations, and setting your business up for long-term profitability.

Hiring Financial Advisors and Accountants

A reliable financial advisor can guide you through budgeting, financing, and strategic decision-making. An experienced accountant helps you understand tax laws and identifies deductions specific to your restaurant operations. Together, these professionals can provide insights to maximize profits and keep you informed about your franchise’s financial health.

Consulting with Franchise Experts

Franchise consultants bring valuable expertise to the table, helping you navigate the intricacies of franchise ownership. They can provide guidance on understanding your franchise agreement, adhering to operational standards, and identifying potential challenges you might not foresee.

Building Relationships with Lenders

Whether you’re financing your franchise with loans, investors, or lines of credit, having solid relationships with lenders is vital. Take the time to shop for the most favorable loan terms, interest rates, and repayment plans, keeping your long-term financial stability in mind.

A strong support team lays the foundation for confidence in the face of challenges. By leaning on qualified professionals and fostering key partnerships, you can focus on your passion for running a successful restaurant franchise knowing every financial and operational detail is well-managed.

Conclusion

Preparing for a new restaurant franchise is a rewarding, and detailed, journey. To set a strong foundation, start early and take the time to understand costs, assess your financial situation, explore funding options, and build a robust financial plan.

Add a strong support team and proactive risk management, and you’re well on the way to a franchise you can be proud of.

Want to dig in and learn more about starting your own Twin Peaks franchise? Call our franchise team at (972) 941-3160 or submit a franchise inquiry. Our team will be happy to answer any questions you may have about owning a Twin Peaks franchise.

Cocktail culture is thriving, fueled by consumers’ increasing desire for unique and immersive dining experiences.

This shift is further evidenced by the growing number of celebrities launching their own spirit brands. Remember when it was just Clooney’s Casamigos? Now, A-listers are flocking to the industry, cementing spirits as a key element of modern luxury.

Forward-thinking restaurant brands are stepping up as well, crafting cocktails that blend distinctive flavors, innovative techniques, and stunning presentation.

Here are three ways spirit-forward restaurants are set up for success in 2025:

Profitability

In the restaurant world, “winning” can mean many things, but increasing the bottom line is probably what comes to mind first. Before we consider any other upsides to serving spirits, that’s where we’ll start: Spirits are inherently profitable.

Higher Profit Margins

One of the primary advantages of a spirit-forward restaurant concept is the potential for higher profit margins. For a profitable restaurant, food costs can run between 28% to 35%, while the average liquor cost is just 15%.

Spirit and cocktail markups can create significant profits per item sold. And unlike perishable food items, spirits have a longer shelf life, reducing waste and loss.

Larger Tickets

Restaurants that serve spirits also see larger ticket sizes due to opportunities for upselling. Specialty cocktails and premium upgrades can substantially increase the average spend per guest. At restaurants that also serve as entertainment venues, like Twin Peaks, customers tend to stay longer. When someone sticks around for multiple hours to watch a game, they’re likely to order multiple rounds of drinks. Cha-ching.

Enhancing the Brand

Not only are spirits naturally profitable, they can change customers’ perception of your brand. A well-stocked bar opens up opportunities to reach a broader audience, and high-end spirits serve to elevate the restaurant experience.

Broader Audience

The appeal of a strong drink program extends to broader audiences than the typical menu. Spirit-forward restaurants attract not only diners, but cocktail aficionados, happy hour goers, and people looking for a place to unwind (or watch the game) with friends.

A spirit-forward approach brings in crowds at different times of the day and for various occasions, broadening the customer base and increasing the potential for consistent traffic.

Elevated Experience

63 percent of diners say that atmosphere and experience are top reasons they go out to eat. Offering specialty cocktails, unique flavors, and carefully crafted presentations can shape the atmosphere of a restaurant and lend a high-end feel. Add barrel selects and other rare pours, and the spirit itself is an experience worth stopping in for.

Menu Innovation

Signature Cocktails

Restaurants are increasingly using signature cocktails to create a memorable, one-of-a-kind menu that distinguishes them from competitors. Handcrafting custom drinks gives the menu a unique identity and can resonate with a restaurant’s brand, location, or concept. Give it a catchy name and a signature drink becomes a brand ambassador.

Refreshing Menus

While any menu change can bring operational challenges, refreshing a cocktail list tends to be far simpler than adding food items. Introducing seasonal ingredients and updating cocktail menus allows restaurants to continually refresh their offerings, keeping the experience new and enticing for guests.

Seasonal and rotating drinks also provide opportunities for limited-time promotions and marketing, driving repeat visits as guests return to try the latest options. This approach not only adds variety but also builds anticipation for what’s coming. Ultimately, it helps build a loyal customer base, eager to see what new mixology will be available with each season.

Wrapping Up

In an increasingly competitive restaurant landscape, spirit-forward restaurants are proving to be powerful concepts for attracting customers and increasing revenue. From raising profit margins to elevating brand experiences with carefully curated menus and signature cocktails, spirits are setting restaurants apart in 2025.

Whether you’re an established restauranter or a new franchisee, a strong beverage program can be a game-changer for your business. And if you’re looking to invest in the best bar menu in the game, we know just the place…

You may have heard the statistic that 90% of restaurants fail in their first year. It’s an exaggeration, but the restaurant industry can certainly be ruthless.

Opening a new restaurant is made easier by walking alongside a franchise partner, but reaching profitability is never as simple as opening the doors and hoping customers walk in.

From the moment you sign your franchise agreement, success requires strategic planning, careful financial management, and a deep understanding of the franchise model. With that, here are some key tips to help you hit the ground running as a new restaurant franchisee.

Understand the Franchise Agreement

Your first step is to understand the franchise agreement. This legal contract outlines your relationship with the franchisor and contains essential terms, including fees, royalties, support, and your responsibilities as a franchisee.

This document guides how you’ll operate your business and sets the financial parameters that impact your bottom line. Familiarizing yourself with the franchise agreement can help you avoid unexpected costs and allow you to focus on profit-building activities from the start.

Choose a Strategic Location

Selecting the right location for your franchise will also have a tremendous impact on future profitability.

A strategic location can drive traffic and increase brand visibility. Look for a location with high foot traffic, local demographics that align with your target market, and limited direct competition.

Consider the surrounding businesses as well. Locations near complementary businesses or entertainment venues can help drive traffic to your restaurant. Accessibility is also key. Ensure there’s plenty of parking and easy access from major roads. By taking a strategic approach to location selection, you’re setting the foundation for a profitable franchise.

Follow the Proven Business Model

One of the main advantages of joining a franchise is the ability to follow a tried-and-true business model. Franchisors have spent years refining their operations, developing best practices, and fine-tuning processes to work across locations. As a new franchisee, it’s crucial to stick closely to this model.

By following these guidelines, you can avoid costly mistakes and fast-track your restaurant’s profitability. Deviating from the established systems might be tempting but trusting the business model will help you maintain consistency, meet brand standards, and achieve your financial goals.

Make a Detailed Budget

Before you open the doors, you need to have a clear understanding of all the costs, from initial franchise fees to ongoing operational expenses. This includes rent, utilities, inventory, staff wages, marketing, and unexpected maintenance.

Your budget should account for fixed versus variable costs, so you can make informed decisions about where to cut back if necessary. Be mindful of cash flow. Your expenses may outweigh your revenue during the initial months, so you’ll need a buffer to weather that period.

Make sure your budget also includes targets for profitability and growth so you have a roadmap to success.

Hire Great Staff

Your staff is the face of your business. From the waitstaff to back of house, it’s crucial to hire employees who not only have the right skills but also align with your brand’s values and culture.

Look for people who bring enthusiasm, a strong work ethic, and a passion for customer service. Your hiring process should include thorough interviews, training programs, and assessments to ensure that each team member contributes to the restaurant’s success.

Retaining good employees is equally important. A high turnover rate can lead to inconsistencies in service, increased training costs, and negative customer experiences. Invest in a positive work environment with competitive wages, opportunities for growth, and strong team dynamics to keep your employees engaged.

Push Alcohol Sales

One of the most effective ways to increase profitability in a restaurant franchise is boosting alcohol sales. Alcohol has higher profit margins compared to food, and customers are often willing to spend more on drinks during their dining experience. Train your staff to upsell, offering premium options or suggesting pairings with appetizers and meals.

Additionally, creating an inviting atmosphere with games or live sports and events can encourage customers to stay longer and order more drinks.

Limit Overpours & Comps

Controlling your inventory is critical to running a profitable restaurant franchise. Overpouring, whether intentional or accidental, leads to wasted product and reduced profits. Even a little extra in each drink can add up to significant losses over time.

Implement systems to monitor and train your staff on proper pouring techniques, like using jiggers to measure alcohol portions. Regular inventory checks will also help track discrepancies and address issues early on.

Similarly, keep comps under control. While offering the occasional free drink or meal to build customer goodwill can be beneficial, too many comps can cut deep into your profits. Have a clear policy in place on when and why comps should be given.

Let People Know You Exist

Even the best restaurant franchise can’t thrive if no one knows about it. As a new franchisee, it’s essential to invest time and resources into building brand awareness and attracting customers.

Take advantage of social media platforms to create buzz around your grand opening, special events, and promotions. Encourage customers to share their experiences online and leave reviews. Collaborating with local influencers or hosting events that resonate with your community can further boost visibility.

Don’t overlook traditional marketing methods either. A well-placed billboard, flyers, or even local radio ads can help you get the word out. Combine these efforts with targeted digital ads to ensure you’re reaching potential customers.

Putting It All Together

Running a successful restaurant franchise requires more than just signing on the dotted line. To ensure profitability, franchisees must be strategic about every aspect of their new business from understanding the franchise agreement to hiring a winning team.

One final note: Don’t be discouraged by the initial numbers; it takes an average of two years for a restaurant to turn a profit. If you have a plan, follow proven franchise systems, and pay close attention to operational details, you can set your new franchise on a path to profitability.

Looking for a partner with a track record of success? Contact the Twin Peaks Franchise Team to learn more about opening your first franchise.

Opening a restaurant franchise is a dream for many entrepreneurs, but it’s essential to understand the full scope of costs involved before diving in.

From franchise fees to building expenses, starting a restaurant requires more than just a passion for food – though that certainly doesn’t hurt. This guide will help break down the key costs you need to consider to open a restaurant franchise and set yourself in the right direction for a successful venture.

Franchise Costs

When considering the investment required to open a restaurant franchise, start with the franchise-specific costs. These fees are typically part of the franchise agreement and must be factored into your budget from the very beginning.

Initial Franchise Fee

The initial franchise fee is a one-time payment that grants you the right to use the franchisor’s brand, systems, and support network. Most franchise fees range from $10,000 to $50,000, though some reach as high as $1,000,000. As a premium concept with a loyal brand following, Twin Peaks has an initial franchise fee of $50,000.

Royalty Fees

While they won’t come into play until you’re open for business, royalty fees should be factored into your budget well before then. Royalty fees are ongoing payments made to the franchisor to support the continued use of the brand.

Royalties usually range from 4% to 12% of monthly sales, with Twin Peaks sitting on the lower end at 5% per unit. These fees are critical to maintaining the franchisor’s central operations, including supply chains, menu innovation, and development.

Marketing

Most franchise agreements also require a marketing fee. Marketing efforts help ensure consistent brand visibility and recognition, a key benefit of joining a franchise system. Marketing fees often range from 2% to 5% of gross sales.

At Twin Peaks, a 2.5% marketing fee contributes to national and regional advertising and in-store promotional materials for every lodge.

The Building Phase

The next, and usually most significant expense, comes in establishing your physical location. These costs include everything from acquiring the land to furnishing the interior of your restaurant.

Land

The first step is finding the right location for your franchise. Lower cost sites aren’t likely to be as accessible or desirable as more expensive sites, but for a location to be successful, it shouldn’t be too costly. Even with plenty of customers, high rent can offset revenue and make turning a profit a difficult task.

Construction

Once land is secured, the next cost is construction. If you’re building from the ground up, costs can include architectural planning, permits, and actual construction.

If you’re starting from an existing space, like 90% of Twin Peaks lodges do, remodeling will be necessary to meet brand standards.

Equipment & Furnishings

Outfitting your restaurant with kitchen equipment, furniture, and decor is another significant expense. For a full-service restaurant like Twin Peaks, the cost of kitchen appliances alone can range from $40,000 to $200,000.

Furnishings like tables, chairs, lighting, and TVs can add tens of thousands more.

Building Your Team

After you’ve laid the groundwork for your restaurant franchise, building a capable and dedicated team is the next crucial step.

Staffing

From the front-of-house staff to kitchen personnel, hiring the right people is essential for smooth operations. Depending on the size of your franchise and local labor market, staffing costs can vary significantly. In addition to wages, you’ll need to factor in employee benefits and payroll taxes.

Training

Training is where franchisors, like Twin Peaks, provide significant value. New franchisees and their teams typically undergo training programs that teach the ins and outs of the restaurant’s operations, brand standards, menu preparation, and customer service guidelines.

The cost of training programs often includes fees for travel to training locations, training materials, and on-the-job training at existing franchise locations.

Initial Inventory & Supplies

Next, you’ll need to secure the initial inventory and supplies to get the restaurant up and running. Getting this right from the beginning helps ensure smooth day-to-day operations and creates a great first impression when your doors open.

Food & Beverages

Stocking your kitchen with ingredients is essential, and depending on the franchise, you may also need to invest in an extensive selection of beverages. If hand-crafted cocktails are part of the menu, it’s time to stock your bar with the required liquors, mixers, and garnishes.

Food and beverages will be a big upfront cost, but they’re also an ongoing investment. Over time, you’ll fine-tune your inventory ordering to balance demand and reduce waste.

Dining Room & Bar Supplies

You’ll also need to stock your dining room and bar area. That means menus, coasters, napkins, and other table settings that contribute to the overall guest experience. Serving trays, dishware, silverware, and glassware for various beverages also come with a cost.

Miscellaneous Costs

There are several costs that often get overlooked – even if they’re essential for smooth operations. These additional expenses are critical to keeping your business compliant, secure, and efficient from day one.

Insurance

Proper insurance coverage is key to protecting your business from unforeseen risks. Typical policies include general liability insurance, property insurance, and workers’ compensation.

Utilities

Running a full-service restaurant requires a significant investment in electricity, gas, water, and internet services. Remember to factor in these monthly operating costs to maintain a comfortable environment for both customers and staff.

Food License

Every restaurant is required to have a food service license to legally operate. This license ensures that your restaurant complies with local health and safety regulations.

The cost of obtaining a food license varies by location, but typically involves an initial application fee and potential renewal fees. Regular health inspections are also required to maintain this license, which may come with additional fees.

Liquor License

For a restaurant like Twin Peaks, where alcohol sales are a significant revenue stream, obtaining a liquor license is required. The process and cost for obtaining a liquor license can vary greatly depending on your state, county, and city.

In some locations, liquor licenses are limited and can be costly, while in others they are more readily available. The licensing process may also involve background checks, zoning approvals, and other administrative hurdles, so it’s important to factor in both the time and cost associated.

How Much Does It Cost to Open Your First Franchise?

No doubt, opening a restaurant franchise involves a significant financial commitment. But, with proper planning and a clear understanding of the costs involved, it can also be a rewarding investment.

Including all start-up expenses as well as the $50K initial franchise fee, the cost of opening a Twin Peaks restaurant ranges from $1,520,800 to $5,106,500. Among our currently operating lodges, the average franchise unit volume is $5,801,663 a year. You do the math.

As you select a franchise and build a budget, be careful to consider all the potential costs. And remember, the best franchises make for great partners. They can help you navigate the complexities of restaurant ownership with the support of a trusted brand.