Buying a franchise is one of the best ways to get into the restaurant business. You’re entering an established system with proven operations, a recognizable brand, and built-in support.

But like any investment, it comes with its pros and cons. Understanding the advantages and disadvantages can help you make a more informed decision before signing on the dotted line.

What is a Restaurant Franchise?

A restaurant franchise is a business model where a franchisee pays for the rights to open and operate a location using a franchisor’s brand, systems, and support.

Franchisees benefit from the established reputation, marketing efforts, and operational guidance of the franchisor. At the same time, the franchisor expands its brand presence through a network of independent operators.

Franchise Advantages

1. Brand Recognition

One of the biggest perks of buying a franchise is that you’re stepping into a brand people already know and trust.

Brand recognition has the power to drive serious traffic starting on day one. By contrast, independent restaurants have to start from scratch.

At Twin Peaks, the lodge atmosphere, scratch menu, and Twin Peaks Girls all contribute to a strong, instantly recognizable identity that brings fans through the door.

2. Loyal Customer Base

Franchises benefit from a built-in audience of repeat customers. These are people who already love the brand, the food, and the overall experience, which translates into reliable foot traffic for your location.

Loyal customers are more likely to try new menu items, attend special events, and spend more per visit. In addition, franchises like Twin Peaks that emphasize customer engagement can foster even stronger repeat business, turning casual visitors into long-term fans.

3. Easier Access to Funding

If you’re buying a franchise, lenders and investors often see you as a lower-risk investment compared to starting an independent restaurant. Loans can be easier to secure because banks recognize the proven business model, established brand, and corporate support of a franchise.

This can be especially valuable for new restaurant owners who might not have the track record or capital required to open a standalone concept.

4. Faster Break-Even Timeline

Because franchises provide a proven blueprint for operations, marketing, and customer engagement, new locations often reach profitability faster than independent restaurants.

A well-known brand attracts customers immediately. Structured support like training, marketing campaigns, and operational guidance can reduce costly trial-and-error periods as well.

For franchisees, that means a faster return on investment and more predictable cash flow from the outset.

5. Menu Innovation Without the Risk

In the restaurant industry, staying relevant means refreshing the menu. The advantage of joining a franchise is that you don’t have to shoulder that burden on your own.

New dishes are researched, developed, and thoroughly tested before they ever make it to your restaurant. At Twin Peaks, a made from scratch kitchen can help differentiate from other sports bars in the area. It pays to be pushing culinary boundaries.

By the time a new menu item rolls out system-wide, our franchisees can be confident every dish is both guest-approved and operationally efficient.

Franchise Disadvantages

1. Initial Investment

Opening any restaurant requires significant upfront investment, but franchising adds an extra layer of cost with a franchise fee. In general, franchise fees range from $20,000 to upwards of $100,000. For reference, Twin Peaks’ initial franchise fee is $50,000.

Some franchises offer incentive programs to help offset these initial expenses, but buying a franchise is still a major financial commitment.

Prospective franchisees need to carefully plan their budget and ensure they have enough capital to both open and get through the early months to set their location up for success.

2. Ongoing Franchise & Marketing Fees

Unlike independent restaurant owners, franchisees are required to pay ongoing royalty fees and contribute to national marketing programs. Franchise royalty fees can range from 4% of gross sales to 12% or more. Marketing fees typically range from 1% to 4% of gross sales.

While these ongoing fees can feel overwhelming on the upfront, they fund brand-wide campaigns that ultimately drive more traffic and higher sales. It’s a trade-off, but one that quickly pays for itself if you have a strong brand behind you.

3. Limited Creative Control

Operating under a strong brand identity is one of the biggest advantages of franchising, but it has its limitations. From menu items to interior design, franchisees must adhere to corporate guidelines to maintain consistency across locations.

While this ensures a uniform guest experience, it can feel restrictive for entrepreneurs who thrive on personal creativity or want to experiment outside the established framework.

4. Reputation Tied to the Brand

Another potential disadvantage of buying a franchise restaurant is that the success of your location is directly linked to the brand as a whole. A misstep at a neighboring location or negative publicity can impact customer perceptions of your restaurant.

Franchisees must accept that their individual location’s reputation is intertwined with the broader brand.

5. Possible Brand Saturation

As successful franchises expand, there’s a risk of oversaturation in certain markets. Too many locations in close proximity can lead to competition among franchisees and dilute the brand’s overall impact.

Before buying a franchise, it’s important to evaluate the franchisor’s growth strategy. A good partner will ensure new locations are strategically placed to maximize traffic without cannibalizing existing restaurants.

Is Franchising Right For You?

Buying a restaurant is a major decision, but understanding the advantages and disadvantages of franchising can help you enter the industry with confidence.

From financial considerations to brand reputation and operational guidance, a franchise provides both opportunity and structure.

Franchising isn’t for everyone. But for restaurant entrepreneurs looking to step into a proven system with real support, it can be a smart and profitable path forward.

Franchising can be one of the smartest ways to go into business for yourself, but it’s not without its misconceptions.

Too often, would-be owners talk themselves out of pursuing an opportunity because of assumptions that simply aren’t true. These myths can quietly hold you back from making a decision that could change your future.

The good news? With the right perspective, you can replace uncertainty with clarity and move forward with confidence. Let’s break down three of the biggest myths about franchising and uncover the reality behind them.

“Franchises Run Themselves”

Why It Holds You Back

This myth can make franchising seem either too easy, or too intimidating. On one hand, some people assume they won’t have to put in the work. They hesitate to take the leap because it feels “too good to be true.”

On the other hand, it discourages serious entrepreneurs who want to be actively involved in growing their business.

Believing that a franchise runs on autopilot keeps you from seeing the real opportunity: building something sustainable with your own leadership at the helm.

The Reality

A strong franchise brand gives you a playbook, not a pilot. Proven systems, processes, and support are there to guide you, but your drive and leadership are what turn them into success.

As a franchisee, you’ll be managing staff, building relationships in your community, overseeing operations, and pushing your team toward performance goals. The beauty of franchising is that you don’t have to reinvent the wheel. You just have to steer it with focus and determination.

“You Don’t Need Marketing”

Why It Holds You Back

Some prospective franchisees believe that because the brand already has name recognition, customers are guaranteed.

Others feel that franchise marketing fees aren’t worth the expense. They assume they’re paying for generic advertising that won’t directly benefit their location.

Both assumptions can cause owners to downplay the importance of marketing, or worse, avoid it altogether. The result? Missed opportunities to capture attention, build loyalty, and stand out in a crowded market.

The Reality

Marketing is one of the most valuable benefits of franchising. National campaigns funded by marketing fees create brand visibility on a scale that would be impossible for a single location to achieve on its own.

At the same time, franchisors pair this with a proven playbook for local marketing, from social media strategies to community events, that drive real traffic to your doors. Those marketing dollars aren’t just worth it, they multiply your reach and return on investment.

“You Need Industry Experience to Succeed”

Why It Holds You Back

It’s easy to assume that running a restaurant franchise requires years of experience in the food and beverage industry. For some, this belief can be paralyzing, making them feel unqualified to even explore the opportunity.

While 15-20% of aspiring franchise owners already own at least one business, it’s certainly not a requirement. Franchise systems are designed to give you the tools, training, and support needed to succeed, even if you’ve never run a restaurant before.

The Reality

From step-by-step operational manuals to hands-on training programs, a good franchise partner prepares you and your team for every aspect of the business.

Many successful franchisees come from completely unrelated industries. Yet, they thrive by following the proven system, leveraging corporate support, and focusing on leadership and execution.

Your ability to lead, learn, and manage a team matters more than prior industry experience. In that sense, the franchise model is a true leveler for ambitious business owners.

Turning Myths into Momentum

Franchising isn’t about shortcuts or guarantees, it’s about proven systems, ongoing support, and the drive you bring to the table.

By cutting through these myths, you can see the real opportunity in front of you: the chance to run your own business with the backing of a brand that’s invested in your success.

Discovery Day is more than a meet-and-greet. It’s your opportunity to dig deep, get answers and see if a franchise opportunity is the right fit. This is your chance to evaluate the brand, culture, and leadership team behind the business.

Coming prepared with the right questions can help you make a confident, informed decision and ensure you’re aligned from day one.

Factors to Consider When Selecting a Franchise

Before diving into your list of questions, it’s important to take a step back and evaluate what really matters to you as a potential franchisee. Here are a few key factors to weigh when comparing franchise opportunities:

Concept & Brand Identity:

Is this a brand you’re proud to represent? Does the concept have staying power in your market?

Growth Potential:

Is the brand expanding in smart, strategic ways? Are there prime territories available?

Financial Opportunity:

What’s the revenue potential, and what are the primary drivers behind it?

Support & Training:

Are you joining a team that will set you up for success and help you navigate challenges?

Cultural Fit:

Do you align with the brand’s values, leadership style, and vision for the future?

Franchise Process

Understanding the franchising process can also help you know what to expect. While every franchisor’s path may vary slightly, a well-structured process ensures both sides are aligned before moving forward.

At Twin Peaks, we guide you through every step, from initial inquiry to restaurant opening and beyond. Check out our franchise process and FAQs to see how we help franchise partners get up and running efficiently.

Once you’ve made it through the early stages, Discovery Day is your chance to connect directly with the franchise leadership team, tour an operating restaurant, and learn what it’s really like to be a franchisee.

Here are 13 questions to help you get more out of Discovery Day.

Questions to Prepare

1. What differentiates your brand from other concepts in the sports bar and casual dining space?
2. What is the average unit volume (AUV) across your system,  and what drives that performance?
3. How would you describe the ideal location for one of your restaurants?
4. What kind of franchisee support do you provide from site selection to grand opening and beyond?
5. How does your training program prepare franchisees and staff for long-term success?
6. How involved is the corporate team with day-to-day franchise operations post-launch?
7. What KPIs do your top-performing franchisees consistently meet or exceed?
8. What does the guest demographic look like, and how has that evolved?
9. How do you stay ahead of evolving consumer expectations in food and dining experiences?
10.  How are your marketing efforts structured, both nationally and locally?
11. What challenges have franchisees faced, and how have you helped them overcome them?
12.  How scalable is your concept for multi-unit development?
13.  What are the top reasons your current franchisees stay and reinvest?

Conclusion

Discovery Day is your moment to go beyond the brochure and experience a brand up close. The questions you ask, and the answers you receive, can reveal a lot about how the franchisor operates, how they support their franchisees, and whether their long-term vision aligns with yours.

At Twin Peaks, we’re committed to transparency, partnership, and helping franchisees build thriving businesses from day one. Our Discovery Day is designed to give you real access to our leadership, a firsthand look at our operations, and honest answers to all your questions.

Ready to start your own journey? Connect with our Franchise Development Team to learn more about the process and upcoming opportunities.

For die-hard sports fans, posting up on the couch to watch the game just doesn’t cut it. Game day starts when the sun rises. The lucky jersey gets luckier the more people see it. Fight night goes from the first prelim to last call.

There’s a lot of passion in the sports community. A sports bar that caters to that passion sets itself apart in the minds of fans.

So, how do you go about creating a legendary sports-watching experience?

A Menu Made for MVPs

The average NFL game lasts over three hours. A typical MLB game clocks in at over two and a half hours. A full fight night can run upwards of six. What’s our point here?

People are going to get hungry.

Wings and burgers are sports watching staples. But they’re also the base-line expectation at any sports bar. To create the ultimate experience, you need a menu fit for MVPs. That means saucing and hand tossing the wings, and smashing, seasoning, and searing every burger, but also exploring additional dishes to fuel fans through overtime.

Scratch-made food takes the menu up another level. A legitimately good meal, with recipes made from scratch ingredients, counts as a big win no matter the score.

Ice Cold Beer & Strong Drinks

We can’t talk about food without mentioning another sports staple: Beer. Preferably ice-cold.

Cold drinks bring fans together. And while cans and bottles are great at the tailgate, the best sports bars understand that drafts are undefeated. Keeping all the big-name brews and local favorites on tap elevates game day.

A drink menu that goes beyond brews sets the experience apart even further. There’s a reason spirit brands have become major sponsors of sports organizations like the PGA, MLS, and UFC. The fanbases overlap.

Loyal fans are formed when a guest can watch the game and appreciate a glass of allocated or barrel select whiskey all in one place. Quality spirits and cocktails ensure there’s something for everyone.

As an added bonus, alcohol can help raise your profit margins. That’s a win-win.

Immersive Atmosphere

Atmosphere is everything when it comes to watching sports. It’s why fans pay top dollar just to sit in the nose bleeds. To be surrounded by other fans (and rivals) in a winning environment is pure magic.

The best sports bars replicate that atmosphere in their own way. Obviously, you can’t beat box seats, but you can create an atmosphere that enhances the game day experience.

At Twin Peaks, that’s the mountain lodge decor. When you step through the doors, you’re fully immersed in the ultimate sports lodge. You won’t find a game day that looks like this anywhere else—and that’s exactly what fans want.

Wall-to-Wall TV Coverage

Fans also want to be able to see the game. From every angle. That means lots and lots of TVs.

You should be able to take a bite of a burger without missing a bucket. Every table, booth, and bar seat needs a direct line of sight to a TV. It’s that simple.

The Biggest Fights, Games, and Events

The ultimate sports-watching experience also includes access to exclusive sports content. PPV costs are ever increasing, and certain leagues and events require specific services many fans aren’t willing or able to pay for.

The best sports bars offer fans unrestricted views of all the biggest sporting events—from UFC Fight Nights to the FIFA World Cup. Ditching any cover charges helps set the experience apart as well.

Fantasy Drafts

What happens when there isn’t a big game or traffic-driving event? You create one.

Off-seasons and weekdays can be slower times for sports bars, but avid sports fans follow their teams and leagues year-round. Business-savvy sports bars find ways to capitalize on this insight.

For example, Twin Peaks became the go-to Fantasy Draft HQ by promoting and incentivizing group reservations during the NFL preseason. League commissioners and team managers jumped at the opportunity to make an event out of draft day.

Attractive, Friendly Service

The benefits of good customer service are apparent in any restaurant or bar concept. Shaping your service with your target demographic in mind can maximize those benefits.

Friendlyhosts and waitstaff set the tone for a guest’s visit. And at the best sports bars, customer service doesn’t just complement the game-watching experience; it becomes part of it.

Our Twin Peaks Girls are an essential element to the lodge experience, on game day and beyond. They represent the brand, and they’re the reason customers consistently come back for more.

Bringing It All Together

At the end of the day, creating the ultimate sports-watching experience isn’t just about showing the game, it’s about building a space where fans feel like they’re part of it.

It’s scratch-made meals that go beyond bar food.

It’s ice-cold drafts and curated cocktails.

It’s an atmosphere that’s just as thrilling as the scoreboard.

From the moment fans walk in until the final whistle blows, everything should feel intentional. At Twin Peaks, we’ve perfected that formula.

Three Houston brothers honored for shaping the brand’s growth and culture through family values, operational excellence and grit

HOUSTON (June, 2025) — Avalanche Food Group (AFG), the first-ever franchisee of Twin Peaks Restaurant, has been named 2025 Franchisee of the Year, a recognition that celebrates their 15-year contribution to one of the fastest-growing sports bar brands in the country.

Founded by Houston brothers Joe, Ricky and John Rosa, AFG operates 11 Twin Peaks locations across Texas and Indiana, with four more in development. From opening the brand’s 100th location to mentoring rising talent, leading community givebacks and setting sales records, the Rosas have helped shape what Twin Peaks looks like — both in the kitchen and beyond.

“We say we got called up from the minors in 2009,” said Ricky. “We spent decades learning the business inside our family’s restaurants, and when the Twin Peaks opportunity came along, we were ready to take the swing.”

The Rosas opened the doors of their first restaurant in Webster, Texas, in 2010, a move that came after watching a news segment mentioning Twin Peaks. They quickly recognized the brand’s unique potential to combine scratch-made food, sports, a lodge atmosphere and hospitality. After pitching themselves directly to the brand’s co-founders, the Rosa brothers signed Twin Peaks’ first-ever franchise agreement in 2009. Their Webster restaurant shattered expectations, more than doubling the brand’s previous top-performing location.

Before launching Avalanche Food Group, the Rosa brothers ran a family-owned Italian restaurant — and faced the very real possibility of losing everything. “We’ve been through the struggle, and that’s why we lead the way we do,” said Ricky. “Success hits differently when you’ve worked for every inch of it. That shared experience shapes how we support our team and how we grow the brand. There’s a lot of gratitude in everything we do.”

Today, Avalanche Food Group owns and operates Twin Peaks lodges across Houston, South Texas and Indiana, and they were also behind this year’s Miss Twin Peaks International 2025 winner, Kiki, who represented their Greenwood, Indiana, location. Despite their growth, the brothers still work side-by-side from a shared desk in a historic Sugar Land home.

“We still work out of the same office, hear each other’s calls and solve problems together,” said Joe. “That connection is what keeps us grounded and hungry for what’s next.”

As they look toward the future, the Rosas are focused on growing their restaurant footprint while developing the next generation of leaders, including their own children, several of whom have already entered the business.

“We’re not just feeding people food,” said John. “We’re feeding dreams, building careers and leaving a legacy our kids can be proud of.”

For more information on Twin Peaks franchise opportunities, visit TwinPeaksFranchise.com.

About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks operates 115 locations in the U.S. and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.

For years, soccer in the U.S. was seen as a niche interest; something kids played, but adults didn’t watch. Not anymore.

Major League Soccer(MLS) is breaking attendance records. Viewership of global tournaments like the World Cup and Champions League are climbing every season. The momentum is undeniable. And for sports bars looking to stand out, that momentum is a massive opportunity.

Let’s break down the rise of soccer and what it means for American sports bars going forward.

Soccer’s Rapid Rise in the U.S.

The numbers don’t lie. Soccer has officially arrived in America, and it’s not slowing down.

MLS has expanded rapidly in the last decade, adding new teams, high-profile ownership groups, and state-of-the-art stadiums.

Perhaps no moment was bigger than Lionel Messi’s arrival at Inter Miami, which skyrocketed ticket prices and drew new fans to MLS matches across the country.

But it’s not just domestic soccer that’s booming. Thanks to streaming platforms and increased coverage, U.S. fans now have access to top-tier European leagues like the English Premier League, La Liga, Serie A, and the Bundesliga.

And when it comes to global tournaments, American interest continues to surge. The 2022 FIFA World Cup shattered U.S. viewership records, with over 26 million people tuning in to watch the final. Meanwhile, anticipation is building for the 2026 World Cup, which will be hosted jointly by the U.S., Canada, and Mexico, setting the stage for an even bigger cultural moment.

What used to be considered a sport for select communities or international transplants is now fully woven into the American sports landscape. And that growing interest is translating directly into where fans choose to watch.

Soccer Fans Are Passionate—and Profitable

Demographically, soccer fans skew younger and more diverse than fans of other major sports. They’re highly engaged online, loyal to their teams, and proud of their fandom.

In other words, they’re passionate. And that passion turns into serious spending power on matchdays.

Unlike some American sports with lots of commercial breaks, soccer matches are played in two 45-minute halves with no interruptions. That means fans arrive early, settle in, and stay put.

A 90-minute match plus pre- and post-game coverage often leads to two hours or more of food and drink sales.

Soccer fans also tend to roll deep. That translates to larger tabs, more repeat visits, and a built-in sense of community.

Another key benefit for sports bars: soccer is always on. From MLS and Premier League matches to international friendlies and summer tournaments, there’s high-stakes soccer nearly every week of the year.

The sport’s cultural momentum, devoted following and nonstop schedule make it a smart, future-proof play for bars that want to stand out—and stay busy—beyond football season.

How to Score Big with Soccer Fans

Recognizing the opportunity as a business-savvy sports bar, how do you get soccer fans to show up?

Playing and promoting big games is the first step. But creating an environment for soccer fans to thrive can put you over the top. And for that, we can learn from local spots that have catered to soccer fans for decades.

Lessons from Local Pubs

In the U.S., traditional pubs have long been the go-to destinations for soccer fans. They open early for Premier League matches, stream games from around the world, and fill up with die-hard supporters cheering with their favorite pints.

These pubs have built loyal, passionate followings, and sports bars would be smart to take notes.

First, it’s about creating a sense of belonging. Many pubs are unofficial home bases for specific teams or supporter groups. Flags, scarves, and jerseys line the walls. Regulars know the bartenders. Fans chant, cheer, and suffer together. Sports bars that embrace this level of community by partnering with local clubs or hosting official watch parties can replicate that deep loyalty.

Second, they cater to matchday behavior. Pubs often offer special food or drink menus during games and keep service fast to maximize orders without distracting from the action. That flexibility can be a game changer for bars used to traditional sports schedules.

Third, they know what fans want. From European beers on tap to hearty, shareable food options, pubs understand that watching soccer is as much about the atmosphere as the game itself. Sports bars can level up by curating drink specials and offering food that keeps fans satisfied through long matches and extra time.

At their best, pubs become ritual for fans. When sports bars take cues from that model, they can become a regular part of every matchday too.

This Fanbase Means Business

Soccer isn’t just having a moment in the U.S., it’s building a movement. With record-breaking attendance, surging viewership, and a passionate fanbase, the beautiful game is becoming a cornerstone of American sports culture.

For sports bars, that’s not just exciting, it’s an opportunity.

At Twin Peaks, we’ve won over soccer fans with the ultimate matchday experience. We’re America’s Soccer HQ for the 2025 Club World Cup, and our teams are already prepping for the World Cup’s return to the U.S. in 2026.

Want to get in on a concept that’s quickly becoming the go-to spot for soccer fans around the country? Let’s talk.

Call our franchise team at (972) 941-3160 or submit a franchise inquiry.

When asked what comes to mind when they think of Twin Peaks, most people will mention our Twin Peaks Girls—of course. Some may say the mountain lodge and wall-to-wall TVs. Twin Peaks has built a reputation as the Ultimate Sports Lodge. But anyone who’s eaten at Twin Peaks will be quick to call out another thing: the food.

“Okay but the food is actually really good” is all too common in our comments sections. True. Twin Peaks’ Executive Chef Alex is a legend, and we take pride in our made-from-scratch menu.

Whether you’re new to the #1 Sports Bar or a longtime fan looking for your next favorite order, here are 10 dishes you have to try.

Smoked & Grilled Wings

Every sports bar has wings, but none like the lodge. Smoked low and slow in-house over hickory wood, Twin Peaks’ wings are undefeated.

They’re the perfect mix of messy and gourmet. Plus, with sauces ranging from Smoky Sweet BBQ to Bourbon Teriyaki and Hot as F*ck, there’s something for everyone to love while watching the game.

Peaks Sampler

This one’s a no brainer if you and the crew are looking to prime your appetites. The Peaks Sampler hits three in one with fried pickles, Buffalo tenders, and hand-cut mozzarella bites — all breaded to order. House-made marinara, buttermilk ranch, and blue cheese dressing on the side means no bite goes undipped in this tasty trio.

Spicy Meatball Skillet

Another pregame favorite is our Spicy Meatball Skillet. Like all good things, the all-beef meatballs are made in house. Scratch marinara with San Marzano tomatoes, fresh mozzarella, Parmesan, fresh parsley, and toasted garlic bread bring the dish together before your team tears it apart.

New York Strip Steak

Nobody sane goes to their local sports bar and orders a steak—unless it’s Twin Peaks. Fresh, never frozen, our 14 oz. hand-cut USDA choice New York Strip Steak is grilled to tender perfection and topped with melted garlic parsley butter. On the side you’ll find our housemade garlic mashed potatoes and grilled asparagus.

Add a hand-crafted cocktail from the bar, and you’ve got a meal worthy of any meat lover’s hall of fame.

Nashville Hot Chicken Sandwich

For heat seekers, our Nashville Hot Chicken Sandwich brings the fire with crispy, hand-battered chicken breast smothered in Nashville hot sauce. Scratch made creamy coleslaw and ranch help balance the kick while crunchy pickles round everything out.

As with all of our sandwiches and burgers, this spicy handheld comes with a side of seasoned French fries and demands a 29° draft to wash it all down.

Billionaire’s Bacon Burger

Rich in flavor and stacked with scratch ingredients, the Billionaire’s Bacon Burger lives up to its name. To construct this masterpiece on a bun, our signature hand-smashed, seared to order patty is layered with sriracha pimento cheese, thick-cut Billionaire’s Bacon, lettuce, tomato, beer mustard, and mayo.

It’s bold, messy, and built from scratch. Basically, everything you could want in a burger worth bragging about.

Philly Cheesesteak

When it comes to cheesesteaks, it’s all about the meat and Twin Peaks doesn’t cut corners. Our Philly Cheesesteak is loaded with thin-sliced sirloin, seared hot for maximum flavor, and piled high on a toasted hoagie.

Melted provolone, caramelized onions, sautéed peppers and mushrooms, Italian seasoning, and a slather of mayo bring it all together for a savory, satisfying sandwich that rivals anything you’d find in Philly.

Backyard BBQ Brisket Flatbread

This is what happens when BBQ meets comfort food. The Backyard BBQ Brisket Flatbread starts with a hand-stretched, crispy base layered with our house-made pimento cheese, melty mozzarella, and Parmesan.

We pile on tender, in-house smoked brisket, then top it with red onions, green chiles, fresh cilantro and parsley, and a sprinkle of crushed red pepper for just the right amount of heat. A final drizzle of smoky sweet BBQ sauce ties it all together. It’s built to share (if you’re feeling generous).

Quesabirria Tacos

Need more brisket? Our Quesabirria Tacos kick things up a notch with tender in-house smoked brisket, melted mozzarella, onions, and cilantro all folded into three crispy flour tortillas.

They’re served with rich, savory birria broth made in house for dipping. Pickled red onions, a grilled jalapeño, fresh lime, and a side of homemade chips with fire-roasted salsa make this one a full-on feast of bold flavor.

Chicken Street Corn Salad

For anyone who prefers something a little lighter, the Chicken Street Corn Salad is a sure bet.

Grilled chicken, charred corn, lentils, Billionaire’s Bacon, roasted jalapeños, Parmesan, pico de gallo, green onions, and fresh cilantro top a bed of crisp iceberg lettuce. A handful of crunchy tortilla strips and a drizzle of creamy lime vinaigrette tie it all together, finished with a kick of chili lime salt.

Pro Tip: Add a bowl of Brisket Chili for a combo that hits every note—fresh, smoky, and totally satisfying.

More from Our Scratch Kitchen

At Twin Peaks, we’re not just raising the standard for sports bars. We’re redefining what guests can expect from their game day go-to. With a scratch-made kitchen led by culinary pros, every dish on our menu is hand crafted to impress.

From crowd-pleasing apps to bold entrées packed with flavor, there’s always something new to discover at the lodge.

Want to explore more? Check out our full menu to see everything our fans are raving about.

Today, being a die-hard sports fan is so much more than just watching games. The rise of real-time stats, fantasy leagues, and sports gambling has transformed the way fans engage with their favorite leagues and teams.

Investment in any given game goes beyond team loyalty. Fantasy squads take priority and hitting an epic parlay is a major win no matter what the scoreboard says.

Still, the epicenter of this high-stakes sports culture remains the game day experience. And that’s where sports bars thrive.

The Rise of Sports Gambling

Americans bet $148 billion on sports in 2024. $148 billion. As more states legalized sports betting–38 in total as of 2025—sports gambling revenue jumped another 25% from a record 2023. Online sportsbooks are capturing more users than ever before. If you watch the games, you’ve seen the commercials.

In 2025, 22% of Americans have at least one account with an online sportsbook. That number jumps to 49% among men 18-49 years of age.

What sports have these bettors’ attention? Football was the most popular sport to bet on in 2024, with more than half of sports bettors putting money on a game. Basketball came next, followed by baseball and soccer.

More people betting more money on more sports is the trajectory of the sports betting industry. That means more people invested in game day. And more people invested in game day is good news for sports bars.

How Twin Peaks Created the #1 Game-Watching Experience

Twin Peaks has gone to great lengths to create an undefeated game day experience. Every lodge is built with sports lovers in mind.

Wall-to-wall TVs ensure every seat has a prime view. The mountain lodge vibe lends itself to an electric atmosphere that keeps fans engaged from kickoff to overtime. For bettors, it’s the ultimate space to watch every play unfold in real time.

Signature 29° draft beers, scratch-made food, and scenic views of the Twin Peaks Girls round out the experience, turning any game day into an unforgettable occasion.

The Financial Advantage

Sports bars thrive on the energy betting brings, but the financial benefits go beyond just drawing a crowd. As sports gambling continues to increase in popularity, concepts like Twin Peaks are uniquely positioned to maximize revenue.

Driving Traffic During Slower Times

With popular games across leagues taking place all week long, bettors look for a place to catch every game and event, track their fantasy teams, and sweat out their bets.

NFL Sundays are a given, but bets on weeknight basketball, soccer, and baseball bring in customers on traditionally slow nights.

Blockbuster Events That Pack the House

Americans bet an estimated $1.59 billion on Super Bowl LIX. The growing appetite to bet on major sporting events creates opportunities to pack the house, boost check averages, and keep customers engaged for hours.

Sports bars that can identify these events and tailor the experience to invested fans stand to win even bigger. At Twin Peaks, initiatives like the Super Bowl Squares Board, UFC Fight Night specials, local jersey giveaways, and even draft parties do just that.

Repeat Business from Loyal Fans

Beyond big events, sports fans are creatures of habit. Bettors want a consistent spot to watch their bets play out. A place that plays all the games AND offers an elevated experience with food, drinks, and atmosphere becomes a quick favorite.

Bigger Bills, Bigger Wins

As fans stick around for multiple games or wait out the last leg of their parlay, check sizes continue to grow. Guests who stay longer eat more and order multiple rounds of drinks. Bigger checks are a plus all around, but alcohol sales in particular are an efficient source of revenue for sports bars.

Placing the Bet

The numbers don’t lie—sports gambling is booming, and it’s changing the way fans experience game day. With more people betting, watching, and investing in live sports than ever before, sports bars that embrace this shift are in prime position to win big.

And so are their owners.

If you’re a franchisee looking to get in the game, there’s never been a better time to bet on Twin Peaks. Don’t hesitate to call our franchise team at (972) 941-3160 or submit a franchise inquiry.

If you’re looking to open your first restaurant, you’ll need to know where to start. In most cases, a business plan is the first step.

An airtight business plan will help you understand the steps to ownership and establish goals for your new business.

In this blog post, we’ll walk you through the key elements of a restaurant business plan, including crucial insights into securing funding, managing operations, and understanding the training process.

Executive Summary

The executive summary is the first thing potential investors or lenders will see, and it sets the tone for the rest of your plan.

The goal of this section is to provide a concise overview of your entire business plan. It should briefly describe the concept of your restaurant, the brand, and your vision for the business.

Be sure to articulate the unique selling points of the brand, such as its distinctive vibes, its focus on cuisine, and its commitment to providing a great guest experience. Additionally, include key details such as:

• The location of your restaurant
• Your target market
• Your competitive advantages
• Expected timeline for opening and breaking even

Keep it clear, concise, and compelling—this is your chance to spark interest and get potential stakeholders to keep reading.

Market Research & Analysis

Before you open your doors, it’s crucial to understand your market. Market research and analysis give you insights into consumer trends, competition, and market conditions, which can help shape your strategies.

Target Market: Start by defining your ideal customers. You should also consider the demographic breakdown of your location, such as age, income levels, and lifestyle preferences.

Competitive Analysis: Understanding the competitive landscape is vital. Who are your direct competitors? Look at other casual dining establishments or sports bar franchises in your area. Analyze what works well for them and identify potential gaps in the market that the brand can fill.

Trends: Take note of local trends, such as an increasing demand for outdoor dining spaces or higher interest in delivery services. In the wake of the pandemic, many restaurants have adapted to providing more takeout and delivery options, so having a flexible strategy for these services can be a selling point.

Use this research to demonstrate that there is both demand for your franchise and a clear market opportunity.

Operations Plan

The operations plan outlines the day-to-day functioning of your franchise restaurant. For most franchises, much of this will be guided by the parent brand’s operational guidelines, but there are still many details you’ll need to iron out.

Location and Layout: A key part of the operations plan is understanding the logistics of the physical space. How will you design the restaurant to best serve your customers? The brand will have specific design standards to create a unified feel, and adhering to these guardrails is essential to maintaining consistency and to maximize the benefits of established brand affinity.

Suppliers and Inventory Management: Establish relationships with suppliers for food, beverages, and other materials. This is particularly important for franchisees as you’ll need to follow brand standards while keeping costs under control. Having a solid inventory management system in place is essential for minimizing waste and keeping your operations efficient.

Staffing and Scheduling: Outline how many staff members you’ll need at various positions (e.g., kitchen staff, servers, hosts).

As a franchise, Twin Peaks provides staffing guidelines that support franchisees with paths for success, but that benefit from customization based on local conditions.

Sales & Marketing Plan

A strong sales and marketing plan is critical for attracting customers and building brand awareness. If your new franchised restaurant is a well-known brand, your marketing efforts will benefit from the brand’s existing reputation, but you’ll also need to tailor campaigns to your local market.

Branding and Messaging: Stay true to the brand image while considering local tastes and preferences. Craft messaging that highlights what makes your restaurant unique—like its “scenic views” and “scratch-made, craveable food”—while addressing the specific needs of your community.

Digital Marketing: Utilize social media platforms, Google Ads, and local SEO strategies to increase online visibility. Engaging with customers on social media (especially promoting special events or seasonal menus) can help drive foot traffic to your location.

Promotions: Plan for special promotions, like “happy hour” deals, discounts for large parties, or special events tied to sports seasons. Collaborate with local organizations or businesses for joint promotions to increase your reach.

Marketing efforts help ensure consistent brand visibility and recognition, a key benefit of joining a franchise system. Marketing fees often range from 2% to 5% of gross sales.

At Twin Peaks, a 2.5% marketing fee contributes to national and regional advertising and in-store promotional materials for every lodge.

Financial Projections

Your financial projections provide potential investors and lenders with insight into your expected revenue and expenses. These projections should cover at least three years and include:

• Revenue Projections: Estimate your monthly and annual sales, based on realistic assumptions about foot traffic, average ticket size, and customer retention.
• Operating Expenses: Include everything from payroll, rent, and utilities to marketing expenses and inventory costs.
• Break-even Analysis: Determine when you expect your restaurant to break even. This is a critical figure for both you and potential investors.

In addition to these projections, potential franchisees must also account for the initial investment, which can include costs for real estate, equipment, inventory, and other Start-Up Expenses.

The initial cost of building a Twin Peaks restaurant ranges from $1,520,800 to $5,106,500. This includes all start-up expenses as well as the $50K initial franchise fee.

Management Training for New Twin Peaks Franchisees

As a new restaurant franchisee, you’ll be required to undergo management training provided by the Support Center. This training will cover everything from operations and customer service to financial management and marketing strategies.

Proper training is essential for maintaining the quality and consistency of the brand, and it’s a great way to ensure your success as a franchisee.

At Twin Peaks, we take franchise support seriously. We host an initial 9-week training program at the Twin Peaks Training Center located in Dallas, Texas for new franchisees. Then, we provide on-site pre-opening and opening training for a minimum of 14 days. After that, you can expect menu innovations, marketing and operational support, and more from our corporate office.

Conclusion

Writing a business plan for a franchise is not just about outlining your financials or marketing plan, it’s about creating a clear roadmap that will guide your decisions, help you plan for all outcomes, and ensure that your restaurant thrives. By covering each of the key elements outlined above, you’ll have a solid plan in place to launch your franchise with confidence.

With the right planning, support, operations strategies, and training, you can build a successful restaurant that is loved by your community, exceeds financial projections, and delivers a fantastic guest experience.